CENTREVILLE, Md., Dec. 11, 2018 /PRNewswire-PRWeb/
-- Tidewater Direct, a direct mail printing component part
supplier with 3 plants nationally, proudly announced the addition
of Mike Smith to the Tidewater
Direct management team today. Having served the direct mail
printing industry for decades, he has earned reputation for quality
output, problem solving, and on-time deliveries in the increasingly
demanding direct mail print market. Smith formerly served as
president of Mars Graphics, a director at Harte Hanks, and oversaw
the heatset web division of IBS Direct. Mike's new role will be
based in Tidewater's Centreville
Maryland plant, where it operates two Sunday presses, Screen
HD inkjet press, and a large commercial bindery.
Committed to direct mail component part supply, Tidewater has
seen impressive growth through equipment reinvestment, solidifying
a quality brand in the direct mail printing space. "With our new
inkjet capabilities and tremendous generic direct mail insert
capacity in Centreville, we see a
true opportunity for continuing organic growth," said Geoff Eisenberg, Executive Vice President.
"Adding Mike to our team will allow us to grow the right way,
ensuring that Tidewater's reputation for quality, timely
deliveries, and superior service scales appropriately."
Tidewater's business model as a direct mail component part
supplier supports direct mail contractors, letter shops, and some
of the largest printers in the world with trade continuous inkjet
printing and finishing, high-quality continuous forms printing,
terms and conditions, buck slips, brochures, and other types of
traditional commercial printing. Tidewater's clients consist of
vertically and non-vertically integrated direct mail contractors
that partner with Tidewater in either a primary, specialty, or
overflow capacity. Mike's experience in the industry, specifically
within this niche, makes him an asset to Tidewater in both a
production and business development capacity right away.
Ken Boone, president of
Tidewater, acknowledged that bringing on Smith adds dimension to an
already well-running and efficient plant. "Geoff Eisenberg, our EVP, has developed a strong
management team. Jim Brandt, our
general manager in Centreville,
has done terrific job building an extraordinarily flexible bindery,
promoting Tidewater's growth." He went on to say, "It's a rare
occasion when someone of the quality of Mike Smith becomes available. We are very
pleased that he joined our team. Mike will complement Jim's success
in the pressroom, creating very strong production and quality
management poised for additional growth in Centreville."
Tidewater continues to show investment in its customers through
strategic staffing and equipment acquisition. In a time where many
printers cross the line between trade printer and direct competitor
to letter shops and brokers, Tidewater continues to reinvest in
ways that allow it to retain its conflict-free business model as a
component part supplier.
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About Tidewater Direct, LLC: Tidewater Direct specializes in the
efficient, quality web offset and digital inkjet print production
of high volume direct mail component parts and packaging inserts.
With 3 locations in Maryland and
Iowa and a production footprint of
200,000 square feet, the companies are equipped to meet the
tightest deadlines and highest volume demands.
Contact Information:
Tidewater Direct, LLC
300 Tidewater Drive, Centreville,
MD 21617
SOURCE Tidewater Direct