Keyword Domain Pioneer and Internet Visionary Mike Zapolin Joins
Cognitiv Board of Directors
LAKE MARY, Fla., Oct. 22, 2013 /PRNewswire/ --?Cognitiv, Inc.
("Cognitiv" / OTCBB: COGV), a behavior driven marketing firm, has
appointed Internet marketing visionary Mike "Zappy" Zapolin to its
board of directors. Zappy is a pioneer in online marketing and
monetizing keyword domains.
(Photo: http://photos.prnewswire.com/prnh/20131022/PH01483 )
"No one knows how to monetize keyword domains to build brands
and markets like Zappy," said Craig
Ellins, CEO of Cognitiv. "His successes are well-known in
the industry and our company and customers will benefit from his
knowledge, wisdom, and guidance."
Zappy is the visionary behind many successful Internet brands,
including Music.com, Beer.com, Computer.com, Creditcards.com,
Debt.com, PrescriptionDrugs.com, Silver.com, and HomeMortgage.com.
?
He has shared his story, insights on the state of the Internet,
and vision of the future on multiple television programs?including
NBC's Today Show?and in newspapers and magazines including the
New York Times, the Wall Street
Journal, USA Today, Businessweek,
and Success. He recently spoke at The Economist magazine's "Global
Branding" conference in Shanghai.?
Zappy began his career at Drexel Burnham Lambert. He then became
one of the youngest vice presidents in the one-hundred-year history
of investment bank Bear Stearns before leaving to start his own
direct marketing company, Z.T.V., where he created infomercial
campaigns for clients including Time Warner, Diana Ross, and VH1 Networks.
Zappy is a 2004 graduate of Harvard
Business School's Owner President Management Program and a
1988 graduate of Boston University. He
created the Harvard Business School
elective "E-Business."
"Cognitiv's ownership of 1,600 popular keyword domains is a
goldmine just waiting to be exploited," said Zappy. "I am very
excited to join the board of directors and to be part of the
company's imminent success."
About Cognitiv
Cognitiv offers clients intelligent
and cost-effective solutions for increasing product sales and
building a loyal customer base. By leveraging its ownership of over
1,600 keyword domains, Cognitiv collects consumer buying data in
product categories that attract large audiences, and then executes
a thoughtfully planned digital marketing and direct-response
marketing campaign strategy to turn that data into multiple and
repeat sales.
Cognitiv currently trades on the OTC markets as a reporting OTC
Pink Sheet company.
To learn more about Cognitiv, please go to Cognitiv.com or call
855-COGNITIV.
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Contact:
Johnny Cavalli
321-765-3790
john@cognitiv.com ?
SOURCE Cognitiv, Inc.