- Report combines rich industry analysis, proprietary survey
data from over 2,000 respondents, and unique insights provided by
more than 100 creator educators (the class of creators producing
content designed to share knowledge or drive impact).
- Key trends reveal the latest tactics creator educators are
adopting to satisfy the evolving appetites of student
- Report finds that today, over twice as many people are
interested in creators making content for education than for
VANCOUVER, BC, Jan. 9, 2023
/PRNewswire/ - Thinkific Labs Inc. ("Thinkific" or the "Company")
(TSX: THNC) — the platform shaking up online education by
empowering creator educators to build, market and sell digital
learning products, announced today the release of its new Digital
Learning Trends Report 2023.
The in-depth report provides a unique look into the current
state of digital learning, backed by consumer survey findings from
over 2,000 respondents and invaluable insights from more than 100
creator educators. With this comprehensive, first-hand data, the
report outlines forward-looking industry trends that are paired
with actionable tips for anyone looking to launch or grow their own
successful digital learning business.
Some top industry trends include:
- The shifting tide from creator entertainers to creator
- The emergence of microlearning as a solution for
- The rise of community-first digital learning
- The diversification of income streams offering financial
security in uncertain economic times
Other key findings include:
- Today, more than twice as many people are interested
in creators making digital content for education than for
- 53% of people say they're more likely to buy a
product if it's recommended to them by a member of a community that
they belong to.
- More than 60% of people learn new things from
content on YouTube, Instagram or TikTok.
- 71% of people are currently considering
pursuing additional income streams, and 43% already have a
"Researching and developing our annual Digital Learning Trends
Report gives us an invaluable pulse check on our industry, as well
as the opportunity to hear directly from creator educators and
their own student customers," said Greg
Smith, Co-Founder & CEO of Thinkific. "We're excited to
be able to translate this knowledge into actionable insights that
empower our creators to understand and leverage key trends that
will supercharge their digital learning businesses."
A host of successful creator educators also contributed to the
report, sharing their own learnings on how they've monetized their
expertise to build successful businesses. For example:
- Jill Koziol, Co-Founder
and CEO of Motherly, a wellbeing destination with an inspiring
community of over 30 million moms learning to navigate the ups and
downs of motherhood, together.
- Debbie Rosas, Co-Creator
and Founder of internationally acclaimed fitness program and
lifestyle company, Nia Technique, Inc. As a pioneer in the
body-mind fitness industry, Debbie has used her experience to build
a thriving, global fitness company with a 7-figure revenue.
For more trends in digital learning, key research findings, or
insights from expert creator educators, you can access Thinkific's
full, free Digital Learning Trends Report 2023 here.
Additional visuals showing top research findings are here.
Thinkific (TSX: THNC) makes it simple for creator educators and
established businesses of any size to scale and generate
revenue by teaching what they know. Our platform gives businesses
everything they need to build, market, and sell digital learning
products—from courses to communities—and run their business
seamlessly under their own brand, on their own site. Thinkific's
50,000 active creators earn hundreds of millions of dollars in
direct course sales while teaching tens of millions of students.
Thinkific is headquartered in Vancouver,
Canada and has a distributed team.
For more information, please visit www.thinkific.com.
This news release includes forward-looking statements and
forward–looking information within the meaning of applicable
securities laws ("forward-looking statements"). Often, but not
always, forward–looking information can be identified by the use of
words such as "trends", "plans", "is expected", "expects",
"scheduled", "intends", "contemplates", "anticipates", "believes",
"proposes" or variations (including negative and grammatical
variations) of such words and phrases, or state that certain
actions, events or results "may", "could", "would", "might" or
"will" be taken, occur or be achieved. Forward-looking statements
in this report include statements regarding industry trends;
growing demand for online learning, growth in our industry;
addressable markets for our solutions; capturing market share;
advances in and expansion of our offered platform service and the
anticipated benefits of Communities and their features for the
Company's customers. Such statements and information are based on
the current expectations of Thinkific's management, and are based
on assumptions and subject to risks and uncertainties. Although
Thinkific's management believes that the assumptions underlying
these statements and information are reasonable, they may prove to
be incorrect. A number of risks, uncertainties and other factors
may cause actual results to differ materially from the
forward-looking statements contained in this report, including,
among other factors, the risk factors described in additional
detail under "Risk Factors" in our most recent Annual Information
Form, and in our other filings with the Canadian securities
regulatory authorities, all of which are available under our
profile on SEDAR at www.sedar.com. Except as required by applicable
securities laws, forward–looking statements and information speak
only as of the date on which they are made and Thinkific undertakes
no obligation to publicly update or revise any forward–looking
statement or information contained in the report, whether as a
result of new information, future events or otherwise. The report
should not be relied on and is not a substitute for the skill,
judgment and experience of the user, its management, employees,
advisors and/or clients when making purchase, investment and other
business decisions. While Thinkific has obtained information from
sources it believes to be reliable, Thinkific does not perform an
audit and undertakes no duty of due diligence or independent
verification of any information it receives.
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SOURCE Thinkific Labs Inc.