Pet Valu marks its first sponsorship
agreement with a major sporting franchise
MARKHAM,
ON, Oct. 6, 2022 /CNW/ - Pet Valu, the leading
Canadian specialty retailer of pet food and pet-related supplies,
today announced a multi-year sponsorship agreement with the
Vancouver Canucks of the National Hockey League (NHL). The
agreement with Canucks Sports & Entertainment (CSE), which
also includes the Vancouver Warriors of the National Lacrosse
League (NLL) and the Abbotsford Canucks of the American Hockey
League (AHL), makes Pet Valu the first major pet speciality
retailer in Canada to unite with
this major sports property.
"This is a big and exciting opportunity. Many Canucks players,
their fans and individuals at CSE are devoted pet lovers so teaming
up with the organization is a great fit," says Tanbir Grover, Chief Digital and Marketing
Officer. "Each day Pet Valu creates memorable moments for pet
lovers and their pets and through this sponsorship we will be
creating even more special interactions that tie the love of sports
and the love of pets together. We have lots of fun things planned
for the upcoming season to bring this relationship to life.
Designed to help amplify Pet Valu's banners in the Western Canada, including Bosley's by Pet
Valu®, Pet Valu®, Tisol ® and Total Pet ®,
the sponsorship agreement will connect devoted pet lovers and
sports fans through engaging content, entertaining game
presentation integration, prizing as well as impactful promotional
assets including broadcast visible signage. It also will allow Pet
Valu to spotlight its "Companions for Change™" Program,
including adoption events throughout the year and support key Pet
Valu community initiatives.
"Canucks Sports & Entertainment is excited to welcome Pet
Valu brands to our family," says Terry
Kalna, CRO of Canucks Sports & Entertainment. "Our fans
love our teams and their pets. We are thrilled to bring this
collaboration to life and see Pet Valu create memorable moments for
our fans and their pets."
About Pet Valu
Pet Valu Holdings Ltd. ("Pet Valu")
(TSX: PET), is Canada's leading
retailer of pet food and pet-related supplies with over 700
corporate-owned or franchised locations across the country. For
more than 40 years, Pet Valu has earned the trust and loyalty of
pet parents by offering knowledgeable customer service, a premium
product offering and engaging in-store services. Pet Valu's
neighbourhood stores offer more than 7,000 competitively-priced
products, including a broad assortment of premium, super premium,
holistic and award-winning proprietary brands. To learn more,
please visit: www.petvalu.ca.
About CSE
Canucks Sports & Entertainment is
Western Canada's sports &
entertainment leader providing world class entertainment in
multiple venues in British
Columbia. From watching one's first NHL game to singing
along with a favourite artist, Canucks Sports & Entertainment
strives to create unforgettable moments that inspire, excite and
unite us all. Regardless of the score, the event or the night, our
goal is to provide a world class experience for you and your guests
from the moment you arrive, to the end of the event.
SOURCE Pet Valu Canada Inc.