If you're looking for hard-hitting action and excitement during this year's Super Bowl, be sure to buckle up during the fourth quarter of this year's game. That's when "Stunt City" debuts during Super Bowl XL on ABC. The thirty-second spot is like an action film of adventurous situations that show how Degree Men offers body responsive protection for men who take risks. "The Degree Men brand lives its promise and takes risks, so we plan to put on a hell of a show during Super Bowl XL," said Kevin George, Brand Marketing Manager, AP/Deo USA at Unilever. "We don't do formulaic advertising like the rest of the anti-perspirant and deodorant category and the growth of our brand proves that our strategy is winning." The "Stunt City" spot was developed by Lowe Worldwide and directed by Europe's Ivan Zacharias, one of the industry's hottest directors. Zacharias has won numerous awards for his work in Europe, including the Cannes Gold Lion, D&AD Award and Golden Drum. "Stunt City" is part of an aggressive, fully integrated marketing campaign and additional spots will air throughout 2006. You can watch or download an extended 60-second version of "Stunt City" exclusively at www.degreedeodorant.com starting February 6. About Unilever Unilever (NYSE:UL) (NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever.
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