Whiskey and Music Fans (21+) are Invited to Join
Roe & Co at Iconic Record Stores Across New York City in the
Countdown to St. Patrick's Day
NEW
YORK, Feb. 27, 2024 /PRNewswire/ -- As the world
counts down to one of America's favorite holidays – St. Patrick's
Day – Roe & Co will be hosting the Roe & Co Listening
Sessions, a pop-up vinyl event series at iconic record stores
across New York City. For Roe
& Co, an Irish Whiskey crafted in collaboration with bartenders
for bartenders, community isn't just in their name – it's
their essence. So, what does community mean to Roe & Co? It's
more than just shared experiences; it's about crafting moments with
delicious cocktails at the heart, bringing people together in
celebration.
This isn't your typical St. Patrick's Day celebration – the
Roe & Co Listening Sessions pop-up series is all about
bringing the local community together over a shared love of vinyl
and cocktails. Against curated sounds by Lora Hemy, our head distiller and part-time DJ,
guests will take a journey of flavor exploration in the heart of
Brooklyn.
"For Roe & Co, as St. Patrick's Day celebrations continue to
evolve, Irish Whiskey and music share a timeless allure that
transcends generations," said Lora
Hemy, Head Distiller at Roe & Co Distillery in
Dublin. "As a lover of both
whiskey and vinyl, I can't think of a better way to
celebrate the holiday than savoring the sounds of Dublin while enjoying delicious drinks at the
Roe & Co Listening Sessions."
In addition to Roe & Co's resident DJ, Roe & Co
Listening Sessions attendees will also enjoy performances from
local New York City
talent that captures the spirit of Dublin, seamlessly blending new Irish sounds
with both traditional tunes and cutting-edge music.
Roe & Co is welcoming music lovers in New York City (21+) to experience the Roe
& Co Listening Sessions at two storied record stores –
Brooklyn Record Exchange and Superior Elevation Records – and enjoy
samples of exclusive Roe & Co cocktails all while meeting,
mingling and searching with other cocktail-loving vinyl fans. To
enjoy the Roe & Co Listening Sessions, simply drop by during
the below times – no RSVP required.
Friday, March
1 – Brooklyn Record Exchange
599
Johnson Ave 2nd Floor
Brooklyn, NY 11237
4-8 pm ET
Saturday, March
2 – Superior Elevation Records
616 Grand
St.
Brooklyn, NY 11211
12-8 pm ET
Sunday, March
3 – Brooklyn Record Exchange
599
Johnson Ave 2nd Floor
Brooklyn, NY 11237
12-8 pm ET
Not in the NYC area? Irish Whiskey fans across the country can
still enjoy Roe & Co for all their St. Patrick's Day
celebrations! With cocktails highlighting all five pillars of
flavor, there's a cocktail for everyone to love – a few of our
favorite recipes for the holiday below.
Roe & Co is a super-premium Blended Irish Whiskey, named in
honor of George Roe, a true pioneer
of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered
and bottled at an ABV of 45 percent (90 proof), Roe & Co can
currently be purchased for all of your St. Patrick's Day across the
US in California, Connecticut, District of Columbia, Illinois, Maryland, Massachusetts, Michigan, New
Hampshire, New Jersey,
New York State, North Carolina, Ohio or Rhode
Island.
No matter how you choose to celebrate St. Patrick's Day with Roe
& Co this month, please remember to drink responsibly. For more
information, visit roeandcowhiskey.com or follow Roe & Co at
@RoeandCoWhiskey on Facebook and Instagram.
Roespresso Martini
- 1.25 oz Roe & Co Blended Irish Whiskey
- 0.5 oz Mr Black Coffee Liqueur
- 1 oz Espresso
- 0.25 oz Simple Syrup
Instructions:
Vigorously shake all ingredients in a shaker with ice.
Double-strain to pour into a chilled martini glass. Garnish with 3
coffee beans.
Roe Smash
- 1.5 oz Roe & Co Blended Irish Whiskey
- 0.75 oz Fresh Lime Juice
- 0.75 oz Simple Syrup
- 4 Dashes of Aromatic Bitters
- Splash of Soda Water
- Fresh Mint for garnish
Instructions:
Add all ingredients (apart from soda water) to a highball glass
and stir to combine. Add crushed ice. Top with soda water and stir
once more. Garnish with a sprig of fresh mint.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE:
DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
Media Contact:
TAYLOR
Roe&Co@taylorstrategy.com
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SOURCE Diageo