With a recycled glass bottle, Bulleit American
Single Malt pays homage to the brand's commitment to innovation and
sustainability
LOUISVILLE, Ky., Feb. 7, 2024
/PRNewswire/ -- Today, Bulleit Frontier Whiskey is announcing
its entry into the rapidly growing American Single Malt category
with the launch of Bulleit American Single Malt; a new and
permanent addition to its family of whiskeys.
Distilled with a mash bill of 100% malted barley and aged in
charred new American white oak barrels, Bulleit American
Single Malt is the latest demonstration of the brand's commitment
to pushing the frontier of whiskey by experimenting with aging,
finishing, and flavor nuances.
Bulleit American Single Malt delivers notes of sweet vanilla and
toasted oak on the nose. On the palate, it is light and fruity with
hints of red fruit and pear. At 90 proof (45% ABV) the whiskey
follows into a smooth finish of oaky caramel and subtle cocoa
notes.
A passion for sustainability, innovation, and
design
As a brand that relies on natural resources to
produce quality whiskeys, Bulleit has a long-standing history of
pioneering sustainability and creativity within its portfolio,
reducing its carbon footprint, and investing in restoring the
natural resources that go into its production and packaging. This
ongoing commitment is brought to life through the design of its
Bulleit American Single Malt bottle. Staying true to its iconic,
award winning style, Bulleit American Single Malt showcases a
sustainably minded evolution of Bulleit's trademark bottle with a
striking and unique green hue, crafted with post-consumer recycled
glass.
Bulleit's dedication to sustainability began In 2017 when it
opened a state-of-the-art distillery in Shelbyville, KY. It was designed with a focus
on sustainable practices, including natural habitat protection,
water conservation, and local ingredient sourcing. The bar at the
distillery's visitor experience is free from single-use plastics,
and sources cocktail garnishes grown in the on-site garden.
After forging a partnership in 2020 with the
nonprofit American Forests, Bulleit has committed to planting
and restoring 2.5 million white oak trees by 2026. These trees will
help replenish the natural white oak resource that is necessary for
the creation of whiskey barrels, and will also help combat the
effects of climate change by sequestering carbon, purifying air,
and conserving water.
Later, in 2021, Bulleit began production at Diageo's first
carbon-neutral distillery, located in Lebanon, KY. Designed with sustainability at
its core, the distillery operates using 100% renewable energy, and
is built to ensure that fossil fuels are not used during
production.
Jesse Damashek, Senior Vice President of Whiskies &
Liqueurs at Diageo commented:
"Bulleit American Single Malt brings Bulleit's restless innovation
and passion for sustainability into this exciting new category that
is set to make waves in the whiskey industry for years to come.
With a 100% malted barley mash bill, and a striking green bottle
created from post consumer recycled glass, this exceptional whiskey
covers a lot of new ground for the brand. I believe we've succeeded
in crafting a distinctive American Single Malt that whiskey lovers
across the country will savor and enjoy."
Bulleit American Single Malt is offered in a 750ml bottle for a
suggested retail price of $59.99. It
is available nationwide and at the Bulleit visitor experience in
Shelbyville, KY. You can also
check out the 'where to buy' page
at https://www.bulleit.com/where-to-buy/
No matter where or how you decide to enjoy Bulleit American
Single Malt, Bulleit reminds consumers 21+ to please remember to
taste and serve responsibly.
About Bulleit Frontier Whiskey
Bulleit, founded
in 1987, is one of the fastest-growing whiskeys in America. The
brand attributes that growth to bartenders and cultural partners
who have adopted it as their own. The Bulleit Frontier Whiskey
portfolio is distilled and aged in the Bulleit family tradition,
using a distinctive high rye recipe, which gives them a bold,
spicy, yet distinctively smooth taste. The award-winning
Kentucky whiskey most recently won
a Double Gold medal for Bulleit 10-Year Old and Gold Medals for
Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World
Spirits Competition. In 2017, Bulleit celebrated its 30th
anniversary with the opening of a new, state-of-the-art distillery
located in Shelbyville, KY.
Constructed with a focus on sustainable practices including natural
habitat protection, water conservation and local ingredient
sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co.
in Shelbyville opened to share our
modern, technological, and sustainable approach to making great
whiskey. In 2021, Diageo opened its first carbon-neutral whiskey
distillery in Lebanon, KY with
Bulleit being the first and leading brand being produced at the
site. supplementing existing production at the Bulleit Distilling
Co. For more information, visit www.bulleit.com or follow
@Bulleit on Instagram.
About Diageo
Diageo is a global leader in
beverage alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow on Twitter and Instagram for news and information
about Diageo North America: @Diageo_NA.
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SOURCE Bulleit Frontier Whiskey