Source Interlink Media(TM) Announces Chevron's Techron(R) Technology as Official Fuel Technology of Motor Trend(R), Automobile(R
06 Mai 2009 - 7:30PM
PR Newswire (US)
All U.S. Vehicle Comparison Tests Conducted by Source Interlink
Media's Leading Auto Enthusiast Magazines will use Fuel that
includes Chevron's Unsurpassed Techron Technology LOS ANGELES, May
6 /PRNewswire-FirstCall/ -- Source Interlink Media, LLC, a
subsidiary of Source Interlink Companies, Inc. (NASDAQ:SORC), a
media and marketing services company and one of the largest
publishers of magazines and online content for automotive
enthusiast audiences, today announced it has extended its
partnership with Chevron to bring Techron(R) Technology - only
available in Chevron, Texaco and Caltex fuels - as the Official
Fuel Technology of its major auto titles -- Motor Trend, Automobile
and European Car. As part of the relationship, all vehicles
participating in comparison road tests conducted in the United
States by Motor Trend, Automobile, and European Car will be fueled
with either Chevron with Techron or Texaco with Techron gasolines.
The select Source Interlink Media publications will feature Techron
Technology as the Official Fuel Technology with a series of print
and online advertisements, an editorial roundtable, advertorials,
features showcasing station locations and point of purchase
displays, enabling Chevron to reach millions of passionate
automotive enthusiasts. "We test sophisticated, high performance
vehicles - such as those with new direct injection engines -- that
require high performance fuel quality," said Angus MacKenzie,
editor-in-chief of Motor Trend Magazine. Motor Trend has expanded
its relationship with Chevron as Techron Technology's unique,
patented chemistry is expected to be ideal for maximizing direct
injection engine performance. Techron Technology contains polyether
amine (PEA) chemistry, originally designed for better performance
in the combustion chamber, where a direct injection engine is
susceptible to performance-robbing deposits. "Chevron's
long-standing reputation as trusted providers of quality fuel
products makes partnering with Source Interlink Media a natural
extension of our brand," said Shariq Yosufzai, president of Chevron
Global Marketing. "Our Techron Technology is a proven leader among
fuel additives and contains PEA chemistry that no other gasoline in
the United States has in order to help engines prevent harmful
deposit buildup. Chevron's Techron formulation with PEA chemistry,
which was patented by Chevron in the early 1980s, makes Techron
Technology unique and appears to be especially beneficial to modern
new engines. These new engines are expected to help the new
generation of vehicles deliver increased fuel efficiency in some
combination with greater power and responsiveness." About Source
Interlink Source Interlink Companies, Inc. (NASDAQ:SORC), a $2.2
Billion media and marketing services company operating in 25
states, is a leading U.S. distributor of home entertainment
products and services and one of the largest publishers of
magazines and online content for enthusiast audiences. Source
Interlink Media, LLC publishes over 75 magazines and 90 related web
sites. Source Interlink Distribution services tens of thousands of
retail store locations throughout North America distributing DVDs,
music CDs, magazines, video games, books, and related items. In
addition to distributing over 5,900 distinct magazine titles
annually, the Company maintains the largest in-stock catalog of CDs
and DVDs in the U.S. -- a combined total of more than 260,000
titles. Supply chain relationships include consumer goods
advertisers, subscribers, movie studios, record labels, magazine
and newspaper publishers, confectionary companies and manufacturers
of general merchandise. http://www.sourceinterlink.com/. About
Chevron Chevron Corporation is one of the world's leading
integrated energy companies, with subsidiaries that conduct
business worldwide. The company's success is driven by the
ingenuity and commitment of approximately 62,000 employees who
operate across the energy spectrum. Chevron explores for, produces
and transports crude oil and natural gas; refines, markets and
distributes transportation fuels and other energy products;
manufactures and sells petrochemical products; generates power and
produces geothermal energy; provides energy efficiency solutions;
and develops the energy resources of the future, including biofuels
and other renewables. Chevron Global Marketing is a division of
Chevron Global Downstream LLC, an indirect wholly owned subsidiary
of Chevron Corp. Chevron is based in San Ramon, Calif. More
information about Chevron is available at http://www.chevron.com/.
DATASOURCE: Source Interlink Companies, Inc. CONTACT: Julie Smartz
of Source Interlink Media, LLC, +1-323-782-2963, Web Site:
http://www.sourceinterlink.com/
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