Google and Yahoo! Outpace Overall Search Growth and Increase Market Share in March, According to Nielsen//NetRatings
24 April 2006 - 4:00PM
PR Newswire (US)
Top TV Search Terms Demonstrate the Convergence of Television and
the Web NEW YORK, April 24 /PRNewswire-FirstCall/ --
Nielsen//NetRatings (NASDAQ:NTRT), a global leader in Internet
media and market research, today announced that year over year,
searches on Google and Yahoo! grew 41 percent and 47 percent,
respectively, outpacing the overall search growth rate of 36
percent (see Table 1). Google's searches increased from 2.1 billion
in March 2005 to 2.9 billion in March 2006, while in the same time
period Yahoo's searches increased from 907.8 million to 1.3
billion. The No. 3 search provider, MSN, saw a 9 percent
year-over-year growth in searches, from 592.2 million to 643.8
million. Table 1: Search Growth among Top Search Providers (U.S.)
-----------------------------------------------------------------------
Provider Mar-05 Searches (000) Mar-06 Searches (000) YOY Percent
Change
-----------------------------------------------------------------------
Google Search 2,057,897 2,900,375 41%
-----------------------------------------------------------------------
Yahoo! Search 907,751 1,330,183 47%
-----------------------------------------------------------------------
MSN Search 592,153 643,803 9%
-----------------------------------------------------------------------
Nielsen//NetRatings MegaView Search, April 2006 In March, Google
and Yahoo! also gained search market share, increasing two
percentage points and one percentage point year over year,
respectively (see Table 2). Google now accounts for 49 percent of
all searches, Yahoo! 22 percent. MSN's share dropped slightly, from
14 to 11 percent. "As the recognized leaders in the search market,
Google and Yahoo! continue to gain ground as new features, such as
instant search suggestions and video search, heighten loyalty among
their users," said Michael Lanz, vice president, search industry
solutions, Nielsen//NetRatings. "To compete, other search providers
must be equally innovative and build consumer trust in their search
results," he continued. Table 2: Search Share among Top Search
Providers (U.S.)
------------------------------------------------------------------
Provider Mar-05 Search Share Mar-06 Search Share YOY Change
(Percentage Points)
------------------------------------------------------------------
Google Search 47% 49% 2%
------------------------------------------------------------------
Yahoo! Search 21% 22% 1%
------------------------------------------------------------------
MSN Search 14% 11% -3%
------------------------------------------------------------------
Nielsen//NetRatings MegaView Search, April 2006 Search: The Web-TV
Portal Buzz is increasing about the Internet-television connection,
with online offerings of popular TV shows from ABC, CBS and other
distributors, and the replacement of family television sets by
so-called "media centers," which are run by personal computers and
allow consumers to access digital entertainment, including Web
content and television shows, from the same device. Among top
television search terms in March, "American Idol" topped the list,
followed by "Days of Our Lives," and "Deal or No Deal." "American
Idol" takes advantage of the Web to actively engage its audience,
allowing them to vote for their favorite performers online. "Days
of Our Lives" relies on its viewers' thirst for details about the
comings and goings of their favorite characters. And "Deal or No
Deal" offers an online contest in which players can win cash by
sending a text message via cell phone. "We see increasing
convergence between people's consumption of television media and
their search for related content online," said Lanz. "Television
networks are beginning to capitalize on cross-channel advertising,
using the Web not only as a new source of revenue, but also as a
way for consumers to connect with the programming on a deeper, more
interactive level." Table: 3 Top TV Search Terms (U.S.)
------------------------------------------------------ TV Search
Term Rank Searches (000)
------------------------------------------------------ American
Idol 1 4,261 ------------------------------------------------------
Days of Our Lives 2 1,258
------------------------------------------------------ Deal or No
Deal 3 1,137 ------------------------------------------------------
Lost 4 418 ------------------------------------------------------
Wheel of Fortune 5 408
------------------------------------------------------ 24 6 312
------------------------------------------------------ 24 spoilers
7 310 ------------------------------------------------------ Who
Wants to be a Millionaire 8 281
------------------------------------------------------ Survivor 9
268 ------------------------------------------------------ South
Park 10 216 ------------------------------------------------------
Nielsen//NetRatings MegaView Search, April 2006 About
Nielsen//NetRatings NetRatings, Inc. delivers leading Internet
media and market research solutions, marketed globally under the
Nielsen//NetRatings brand. With high quality, technology-driven
products and services, Nielsen//NetRatings is the global standard
for Internet audience measurement and premier source for online
advertising intelligence, enabling clients to make informed
business decisions regarding their Internet and digital strategies.
The Nielsen//NetRatings portfolio includes panel-based and
site-centric Internet audience measurement services, online
advertising intelligence, user lifestyle and demographic data,
e-commerce and transaction metrics, and custom data, research and
analysis. For more information, please visit
http://www.nielsen-netratings.com/. Contacts: Suzy Bausch,
+1-408-941-2965, or Leilani Han, +1-408-941-2930, both of
NetRatings, Inc. DATASOURCE: Nielsen//NetRatings CONTACT: Suzy
Bausch, +1-408-941-2965, or Leilani Han, +1-408-941-2930, both of
NetRatings, Inc. Web site: http://www.netratings.com/
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