BigCommerce with Amblique Fires up Growth for Barbeques Galore with Launch of New B2B Storefront
29 April 2024 - 2:00PM
Business Wire
Barbeques Galore digitally transforms its
outdated, monolithic B2B system into an intuitive, scalable B2B
storefront in just 12 weeks with BigCommerce B2B Edition
BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce
platform for fast-growing and established B2C and B2B brands and
retailers, today announced Barbeques Galore, one of Australia’s
largest retailers of grills and outdoor lifestyle products, has
launched its new B2B storefront to expand into new markets and grow
the business. Leveraging B2B ecommerce as a growth avenue,
Barbeques Galore turned to BigCommerce’s B2B Edition to create
personalized buyer experiences and a frictionless B2B purchasing
journey to meet buyer expectations, drive conversions and build
brand loyalty in new and existing markets.
“BigCommerce’s ability to meet all of Barbeques Galore’s B2B
implementation requirements at a competitive price was central to
our decision to proceed with the platform, and our existing partner
Amblique was a natural choice in ensuring our launch was done on
time and on budget,” said Angus McDonald, CEO at Barbeques Galore.
“The way in which our teams worked together to deliver the most
value to both our business and retail customers in the shortest
time possible is a critical enabler of success in the highly
competitive, and ever-changing, retail environment.”
In just 12 weeks, agency partner Amblique transformed the
brand’s antiquated B2B system into a fully functional, streamlined
B2B ecommerce site. Using BigCommerce’s Visual Editor as the base,
Amblique integrated BigCommerce’s B2B Edition’s out-of-the-box,
enterprise-grade functionalities to bring the flexibility and
customization needed to modernize the brand’s B2B ecommerce
offering without the heavy investment.
While Barbeques Galore has a well-recognized retail presence
with 90 locations around Australia, the retailer also operates an
established wholesale and export business that includes 200
independent distributors in Australia and many customers
worldwide.
B2B Edition has been critical in helping Barbeques Galore scale.
The solution’s multi-storefront (MSF) capability allows the
retailer to create custom storefront experiences across its brand
that give their sites a localized look and feel specialized for
various customer segments, regions, and currencies from a single
backend, at a much lower operational cost. The brand has expanded
into New Zealand and currently operates Barbeques Galore AU and NZ
B2B, Barbeques Galore NZ B2C, Pricotech AU B2B, and Ziegler and
Brown NZ Content on the platform.
With B2B Edition’s buyer portal, Barbeques Galore can now bring
online and offline interactions together into a centralized invoice
portal to easily reconcile and accelerate invoice distribution and
payments with their existing ERP systems, giving buyers full
control of their online purchasing experience. Buyers can
self-manage orders, quoting and workflows to reduce operational
burdens that streamline the buyer transaction journey, further
encouraging conversions, brand loyalty and repeat business.
“When working with a brand such as Barbeques Galore with a broad
customer segment, a breadth of product catalogs, and the
complexities that come with it, it’s imperative to have the right
technologies in place,” said Stephanie Byrne, CEO at Amblique. “B2B
Edition’s immediate usability, BigCommerce’s open SaaS architecture
and Amblique’s agile MVP methodology were all integral in getting
to market in such a rapid timeframe. Barbeques Galore is an
excellent example of how bringing together the right team, domain
expertise and shared vision can drive growth and success for our
shared customers.”
Barbeques Galore joins a growing list of B2B customers using
BigCommerce’s composable, B2B architecture, this list includes
Asahi Beverages, The Beer Bat, Gesswein, MKM Building Supplies,
Toolsaver, United Aqua Group and US Cutter.
“B2B ecommerce is quickly catching up to its B2C counterpart,
and what we are seeing is DTC brands and retailers venturing into
B2B ecommerce to reach more customers, sell to a wider geographic
and create more revenue streams,” said Shannon Ingrey, vice
president and general manager, APAC at BigCommerce. “Today’s buyer
expects a frictionless experience when making purchases online and
when managing the buyer/seller relationship. Barbeques Galore
recognizes the value of delivering a powerful B2B ecommerce
experience to elevate online selling experiences and meet digitally
native buyers where they are.”
Learn more about how to revolutionize B2B ecommerce with B2B
Edition here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable
ecommerce platform that empowers brands and retailers of all sizes
to build, innovate and grow their businesses online. BigCommerce
provides its customers sophisticated enterprise-grade
functionality, customization and performance with simplicity and
ease-of-use. Tens of thousands of B2C and B2B companies across 150
countries and numerous industries rely on BigCommerce, including
Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur
Baking Co., MKM Building Supplies, Ted Baker, United Aqua Group and
Uplift Desk. For more information, please visit www.bigcommerce.com
or follow us on X, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
About Amblique
Amblique is Australia’s largest privately owned Digital Commerce
Consultancy focused on BigCommerce, Salesforce Commerce Cloud
(SFCC) and Fluent Commerce. Amblique provides retail strategy,
ecommerce platform implementation, and optimization services to a
broad range of clients in the Asia Pacific region. Established in
1999, Amblique has the benefit of experience having delivered
global solutions for clients including Rodd & Gunn, T2 Tea,
General Pants, Seed Heritage, Michael Hill International and
Supercheap Auto. Consistently outperforming market growth rates by
3 times, Amblique clients SELL MORE. www.amblique.com
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Dana Marruffo dana.marruffo@bigcommerce.com
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