BCGI Boston Communications Grp (MM)

bcgi (NASDAQ: BCGI), a leading provider of products and solutions that enable mobile operators and MVNOs worldwide to differentiate their offerings and increase market penetration while reducing costs, has been awarded the 2006 Frost & Sullivan Industry Innovation & Advancement Award for earning its position as one of the top mobile virtual network enablers (MVNEs) in the mobile virtual network operator (MVNO) space. "We're honored Frost & Sullivan chose bcgi as a recipient of this award," said E.Y. Snowden, bcgi president and CEO. "With our proven record supporting mobile network operators and MVNOs with a variety of excellent services, such as prepaid and postpaid billing, access management, payment and network session control, we are well positioned to make the most of the MVNO opportunity." Given the relative inexperience of MVNOs in the wireless business space, it is prudent for them to outsource the technological and operational aspects of the wireless service they wish to provide and focus more on their core competency of branding and marketing the service, according to Frost & Sullivan analysts. "Extending its legacy managed services approach to MVNOs, bcgi provides services to assist MVNOs in enabling rapid time-to-market," said Frost & Sullivan Research Analyst Samir Sakpal. "It also lowers capital expenditure through shared risk and managed services business model, provides operational and functional support, and offers customer care and support applications." While MVNOs focus on capturing market share through broad marketing campaigns, it is imperative that they add value to their services by offering feature rich, yet simple and easy to use, wireless services. bcgi's MVNO Managed Services Suite enables critical abilities for MVNOs to construct a solid value proposition around their business, and apart from having serviced more than a dozen MVNOs in the United States, bcgi recently extended its services to international MVNO markets. "MVNOs require bcgi's skills to progressively conduct business and grow seamlessly in the marketplace, while providing the service requirement of their target markets," Sakpal said. "The ability to do so enables MVNOs to expand their subscriber base, provide value-added differentiating services, and retain their brand solidarity in the wireless services segment." Each year Frost & Sullivan presents this Award to a company that has demonstrated excellence in all operations. The award is based on numerous factors, including the company's business development, competitive strategy and leadership within a particular Frost & Sullivan industry research group. This company is perceived to exhibit outstanding management, consistent growth and positive social and economic impact on local and national communities. To learn more about Frost & Sullivan's Best Practices Awards program, visit www.awards.frost.com. About bcgi bcgi delivers innovative products and services that enable mobile operators and MVNOs worldwide to differentiate their offerings and increase market penetration while reducing costs. Founded in 1988, bcgi is a leader in identifying and addressing new market needs with proven solutions, including prepaid and postpaid billing, payment and access management. For more information, visit www.bcgi.net.