Rio Enters Marketing Alliance With Greektown Casino
15 März 2004 - 5:30PM
PR Newswire (US)
Rio Enters Marketing Alliance With Greektown Casino Rio and Detroit
Casino to Generate Shared Casino Marketing Programs LAS VEGAS,
March 15 /PRNewswire/ -- The Rio All-Suite Hotel & Casino in
Las Vegas has entered into an alliance with Greektown Casino in
Detroit, Mich., to develop a casino marketing program for Greektown
players seeking to travel to Las Vegas as an alternative gaming
destination. (Logo:
http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO ) The
alliance will enable Greektown Casino to provide its players an
opportunity to enjoy new gaming experiences at one of Las Vegas'
premier casino hotel resorts, as well as benefit Rio players who
live in the Detroit area. "We are proud to align Rio with Greektown
Casino in this new business relationship," said Marilyn Winn,
Senior Vice President and General Manager of Rio. "Greektown is a
leader in the Detroit gaming market and has achieved a reputation
for offering world-class gaming, dining, entertainment and
player-reward programs. Rio is a perfect match for Greektown and
its customers." "We have always admired the Rio's ability to
maintain its strong presence in the face of a very competitive and
growing Las Vegas market," said Craig Ghelfi, Chief Operating
Officer of Greektown. "It will be a very exciting incentive to
offer our customers access to Rio, with its lively Carnival theme,
gaming action and top name entertainment. We want Rio to become an
extension of the party we started at Greektown." Rio, with its
famous neon-lit towers, opened in 1988. There are 2,500 suites and
120,000 square feet of gaming space featuring approximately 2,500
slot machines and 100 table games. Home to pre-eminent magicians
Penn & Teller, Rio is known for its unique brand of
entertainment. The property features 16 dining experiences,
including the world famous Carnival World Buffet and VooDoo Cafe
and Lounge, shopping, spa, pools, award-winning Rio Secco
championship golf course and spacious Pavilion convention center.
Locatedin the heart of Detroit's famed Greektown entertainment and
shopping district, Greektown offers an elegant, spacious and
comfortable total entertainment destination. Its 75,000 square feet
of casino space features more than 2,500 of the latest slot
machines, and more than 90 table games. Greektown offers two
outstanding restaurants in addition to the many restaurants across
the street and two lounges, including a circular elevated lounge in
the middle of the casino, the dazzling Opa Bar and five other bars.
A direct stop on the Detroit People Mover, Greektown is located
across the street from the luxurious Atheneum Suite Hotel and
Conference Center. Rio is operated by a subsidiary of Harrah's
Entertainment, Inc. Founded 66 years ago, Harrah's Entertainment
owns or manages through various subsidiaries 25 casinos in the
United States, primarily under the Harrah's brand name. Harrah's
Entertainment is focused on building loyalty and value with its
valued customers through a unique combination ofgreat service,
excellent products, unsurpassed distribution, operational
excellence and technology leadership. More information about
Harrah's is available at http://www.harrahs.com/. Greektown Casino
is a Kewadin Casino property, owned by the Sault Ste. Marie tribe
of Chippewa Indians and a group of investors from Detroit. The
Sault Tribe owns five other Kewadin Casino properties in Michigan's
upper Peninsula. More information on Greektown Casino is available
at http://www.greektowncasino.com/.
http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO
http://photoarchive.ap.org/ DATASOURCE: Rio All-Suite Hotel &
Casino CONTACT: Madeleine Weekley, Regional Director Public
Relations of Rio All-Suite Hotel & Casino, +1-702-777-7964, or
fax+1-702-777-2412, Web site: http://www.greektowncasino.com/ Web
site: http://www.harrahs.com/ Company News On-Call:
http://www.prnewswire.com/comp/417238.html
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