Ipsos acquires Big Village Australia
17 Juli 2023 - 6:32PM
Ipsos acquires Big Village
Australia
Building on capabilities in
Public Affairs and
large-scale data collection
Paris, July
17th,
2023 - Ipsos is pleased to announce the acquisition of the
Insights business of Big Village Australia, covering public sector
market research, employee research and customer experience. The
acquisition enhances Ipsos' position in the Australian market and
strengthens its capabilities in the government and social sectors
as well as customer and employee experience. It also contributes to
Ipsos 2025 growth plan, strengthening the global public affairs
business.
The acquisition is highly complementary to Ipsos’ existing
research expertise, bringing large-scale federal government
programs. Big Village Australia teams also service multinational
clients in the professional services and IT sectors on customer
experience metrics as well as conducting extensive programs
providing employee experience assessment and advisory services
across government and commercial clients.
“The acquisition is at the heart of our ambition to grow in
public sector research and develop our Australian business to be
the largest best-in-class market research agency. Big Village
Australia brings some more great people to Ipsos and further
expands our reach in Australia, we’re delighted to be able to make
this acquisition,” Ben Page, Ipsos CEO, said.
Ipsos ANZ CEO, Simon Wake, said: “This
acquisition will help grow Ipsos’ operational in the Australian
market with highly complementary skillsets in data collection,
government, social and customer experience research and important
new expertise in employee experience. We warmly welcome former Big
Village Australia team and clients to Ipsos.”
Wendy McInnes, Big Village Australia Director
of Insights, said “We are thrilled to become part of the Ipsos,
with its focus on being fiercely independent. Not only are our
skillsets complementary, at the heart, so are our values of putting
our clients and our people first.”
ABOUT IPSOS
Ipsos is one of the largest market research and polling
companies globally, operating in 90 markets and employing
nearly 20,000 people.
Our passionately curious research professionals, analysts and
scientists have built unique multi-specialist capabilities that
provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients,
customers or employees. Our 75 business solutions are based on
primary data from our surveys, social media monitoring, and
qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help
our 5,000 clients navigate with confidence our rapidly changing
world.
Founded in France in 1975, Ipsos has been listed on the Euronext
Paris since July 1, 1999. The company is part of the SBF 120 and
Mid-60 indices and is eligible for the Deferred Settlement Service
(SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
- Ipsos - Press Release - Ipsos acquires Big Village Australia -
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