AudioValley: Laurence Henuzet Is the New Operations Director at Targetspot
26 Juli 2021 - 7:00AM
Business Wire
Regulatory News:
AudioValley (Paris:ALAVY) (Brussels:ALAVY):
Targetspot, a leading audio AdTech company, announces the
appointment of Laurence Henuzet as Operations Director. Henuzet is
a recognised expert in the world of digital advertising in Europe,
with over 11 years of experience.
Laurence Henuzet has been working in the digital sector since
2010. She started her career as a Google Adwords specialist, and
went on to create and develop the Performics trading desk in
Belgium, where she was responsible for all programmatic
campaigns, tracking, optimisation, technical aspects and team
management.
In recent years, Henuzet has expanded her portfolio of active
clients in various sectors such as FMCG, automotive, finance,
gambling, beauty and pharmaceuticals. “Over the years, she has
acquired cutting-edge technical skills, making her one of the
leading experts in the field of programmatic purchasing,
traffic and tracking solutions,” says Mario Cabañas, General
Manager of Targetspot. “We are proud to have her on board to
accelerate the development of our proprietary technologies.”
The rise of programmatic audio
Once considered a peripheral extra in the digital media campaign
ecosystem, digital programmatic audio has been gaining traction
since mid-2020, attracting new brands and capitalising on the
meteoric growth of digital audio in recent years (podcasts,
audiobooks, Internet radio, music and playlists). Advertisers are
finding a historic opportunity here to gain granularity in reaching
their core target audience, in a way that no other medium could
reach before.
Advertisers have long been reluctant to invest in programmatic
audio due to the lack of options. This is an area where
Targetspot's ambitions are clearly defined, as Henuzet confirms:
“We are a pioneer and we want to drive programmatic audio forward
by creating a collaborative, agile campaign process that involves
all stakeholders (for example: a meta-SSP). We have the tools to
identify the moments that matter through audio signals. Ultimately,
we can enrich our programmatic offering not only in audio, but also
in video games.”
Publishers can now sell their audio inventory via private
marketplaces, guaranteed programmatic deals or the open market, in
addition to direct deals. “The DSPs are connected to the major
audio SSPs and new features are planned in the programmatic roadmap
for each stakeholder,” enthuses Targetspot's new Operations
Director.
If you would like to meet or interview Laurence Henuzet, we
would be delighted to hear from you. Our press department is
available via email at press@audiovalley.com.
FUTURE UPDATES 2020 half-year revenue
Wednesday 20 October 2021, before market close
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version on businesswire.com: https://www.businesswire.com/news/home/20210725005007/en/
Investor Relations Sébastien Veldeman, CFO • Francis
Muyshondt, IR investorrelations@audiovalley.com
Press relations Emilie Dehan • press@audiovalley.com
Laure-Eve Monfort • laure-eve@grand-ouest.be • +32 489 57 76 52