Rob Cohen to Direct Pontiac GTO Television Advertising
03 November 2003 - 9:15PM
PR Newswire (US)
Rob Cohen to Direct Pontiac GTO Television Advertising DETROIT,
Nov. 3 /PRNewswire/ -- Action-film director Rob Cohen directed
television advertising introducing the 2004 Pontiac GTO. The ad
first airs during ABC's Monday Night Football telecast tonight,
November 3, and offers viewers a glimpse of the performance offered
by the new GTO. "Pontiac's new 2004 GTO is a powerful modern
performer," says Pontiac-GMC General Manager Lynn Myers, "and we
felt that Rob Cohen had both the vision and the passion to make the
GTO come alive on the screen." Cohen, whose 2002 film "xXx"
featured a 1967 GTO in a high profile role, is known for his
ability to create stylish, high-adrenaline automotive action
sequences, including "The Fast and the Furious." Cohen's abilities
will complement the attributes of the new GTO, a modern-day
incarnation of the classic performance machine. With a 5.7-liter,
350 horsepower engine linked to either a four-speed automatic or
six-speed manual transmission, the new GTO is capable of going from
zero-to-60 mph in as little as 5.3 seconds and needs only 13.8
seconds to cover the quarter-mile. Rob Cohen is a performance
automobile enthusiast who actually proposed the creative
collaboration with Pontiac. "I'm very familiar with GTOs of the
past and what they meant on the strip and on the line. The new GTO
carries on a truly American tradition and will, in turn, create its
own legends on the streets and in the hearts of those who know the
difference between gas and hype." Pontiac is a division of General
Motors Corporation and markets the Vibe, Sunfire, Grand Am, Grand
Prix, Aztek, Montana and Bonneville. Pontiac introduces the
exciting and powerful contemporary version of its legendary GTO
this year, with arrival of the car in dealerships expected in
December. DATASOURCE: Pontiac-GMC CONTACT: Jim Hopson of
Pontiac-GMC, +1-313-667-4124, Web site: http://media.gm.com/
http://www.gm.com/
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