Now That Kids are Back to Their School Routines, Suave Helps Moms Start a Beauty Routine of Their Own
06 September 2007 - 8:00PM
PR Newswire (US)
- Suave Teams with Celeb Mom Jenny McCarthy to Help Moms Get Back
to Beauty - CHICAGO, Ill., Sept. 6 /PRNewswire/ -- According to the
recent Suave Motherhood vs. Womanhood report, 77 percent of moms
admit they don't spend enough time on themselves, yet nearly 75
percent say taking care of themselves makes them feel happier, more
attractive and more self-confident. The nationwide study also
revealed that more than half of moms have more time for themselves
when their children are back in school. With class now in session,
Suave has teamed up with celebrity mom Jenny McCarthy to encourage
moms across the country to put beauty back on the to-do list.
Unwind at the Ultimate Moms-Only Field-Trip with Jenny McCarthy
This fall, Suave and Jenny McCarthy will pamper hundreds of moms at
the Suave Back to Beauty Moms-Only Field Trip, a day when moms can
take a much- needed recess at the LuKaRo Salon in Beverly Hills.
The day of beauty will include makeovers from celebrity hairstylist
Luke O'Connor and his talented team, as well as moms-only treats.
"My son is my number one priority and, because my attention is
always on him, I often forget to take care of myself," said
McCarthy. "That's why I'm thrilled to be a part of the Suave team
and help encourage all moms to make themselves a priority again. As
I've discovered, when I do take 'me time,' I feel recharged and
ready to be 'mommy' again." Los Angeles-area moms who participate
in the Suave Back to Beauty Moms- Only Field Trip also have the
opportunity to win a $20,000 grant for their school's after school
program and give back to those who they love most -- their kids.
The school with the most moms who attend the Suave Back to Beauty
Moms-Only Field Trip will earn the prize. Calling All Moms Suave
will also reach moms in major cities nationwide through the support
of the PTA. Suave created exclusive Beauty Packs for PTA members,
filled with everything mom needs to move her "me time" from the
bottom of the laundry pile to the top of her "to-do" list. The
Beauty Packs include Suave products, interesting Suave survey stats
and tips, and product coupons. "We recognize that PTA moms are
extremely dedicated to their children and to education yet, like
nearly all moms, they forget to take time for themselves," said Jan
Domene, National PTA President. "We're thrilled to support Suave in
their efforts to reach moms as we know that happier parents often
translate into happier children." Win A Beauty Boost No matter
where they live, moms everywhere can kick-start a beauty routine of
their own through the Suave Back to Beauty Sweepstakes. Visit
Suave.com and enter for a chance to win one of five grand prize
trips to Beverly Hills for celebrity-mom styling at LuKaRo Salon,
as well as daily beauty prizes. The sweepstakes begins on August
20th and ends on October 15th. On Suave.com, moms can also see the
wide variety of great performing Suave hair care, skin care and
deodorant products, so there's no excuse for ever skipping their
beauty homework. For more information on the Suave Back to Beauty
Moms-Only Field Trip and to see Suave's wide portfolio of products
for mom and her family, visit http://www.suave.com/. About Suave
Suave offers more than 300 personal care products including body
washes, body lotion, in-shower body lotion, hair care and
anti-perspirants/deodorants. A Unilever Home & Personal Care
Brand, Suave is available nationwide in food, drug and mass outlet
stores. Suave, a name that has been trusted for quality and value
for 70 years, is purchased by 61 percent of American households
each year. Sixteen Suave products are sold every second. For more
information, visit http://www.suave.com/. Unilever [NYSE: UL, UN],
one of the world's largest consumer products companies, aims to add
vitality to life by meeting everyday needs for nutrition, hygiene
and personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs approximately 13,000 people in 60 office and
manufacturing sites in 24 states and Puerto Rico -- generating
nearly $10 billion in sales in 2006. For more information visit
http://www.unileverusa.com/. About PTA PTA comprises more than 5
million parents and other concerned adults devoted to the
educational success of children and the promotion of parent
involvement in schools. PTA flourishes in more than 25,000 school
communities nationwide by harnessing the energy and talents of
millions of volunteers to be: voices for all children, relevant
resources for families and communities and champions for the
education and well-being of every child. PTA is a registered
501(c)(3) nonprofit organization. Membership in PTA is open to
anyone who is concerned about the education, health, and welfare of
children and youth. For more information about PTA, visit
http://www.pta.org/. Contact: Heather Mitchell Antonio Rivera
Unilever Weber Shandwick 312/661-2363 212/445-8184 DATASOURCE:
Suave CONTACT: Heather Mitchell, Unilever, +1-312-661-2363, Antonio
Rivera, Weber Shandwick, +1-212-445-8184, or Web site:
http://www.suave.com/ http://www.unileverusa.com/
http://www.pta.org/
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