Moi Rewards will offer more savings and
personalization to Ontario
members
Highlights
- Another milestone in METRO's enterprise digital and loyalty
strategy to better understand consumers' needs and provide them
with even more personalized offers
- First-ever loyalty program for Food Basics
- Ontario customers of Metro and
Food Basics grocery and pharmacy banners will be able to save on
everyday essentials
- Avion Rewards is METRO's core loyalty partner as part of
the expanded loyalty partnership with Royal Bank of Canada (RBC)
- Earn extra Moi Rewards points on every qualifying purchase by
linking your eligible RBC credit or debit card to your Moi
Rewards card
TORONTO, Oct. 21,
2024 /CNW/ - METRO Inc. will officially launch its
proprietary loyalty program, Moi Rewards, in Ontario on Thursday,
October 24, with RBC's Avion Rewards as its core
loyalty partner. The Ontario
launch is an evolution of the Moi Program and follows the
successful 2023 launch of METRO's Moi coalition loyalty program in
Quebec. Most recently, the 2024
Leger Wow Survey ranked Moi as the most widely used loyalty program
in Quebec, with 79% of Metro
customers actively engaging with the program and experiencing its
benefits.
"Our goal is to help Canadians save by becoming the most
personalized and relevant loyalty program. The Moi Rewards program
will be available in eight banners and more than 1,175 stores
across Ontario, Quebec and New
Brunswick. With base points, bonus points and RBC as a
strategic partner, we intend to offer our customers a generous,
personalized and compelling program that combines food and
pharmacy, deepens our relationship with customers and contributes
to their well-being," said Alain
Tadros, Vice President and Chief Marketing Officer and
Digital Strategy, METRO.
Moi Rewards Value
The program makes rewarding customers easier and more convenient
by enabling Moi Rewards members to earn points by shopping at Metro
and Food Basics grocery and pharmacy banners as well as nine Jean
Coutu locations in Ontario.
Customers that have at least 500 points (equivalent to $4) can start redeeming points. This constitutes
the lowest threshold to redemption for everyday essentials like
groceries. The program also provides customers with the flexibility
to redeem in $1 increments rather
than predetermined tiers.
It will provide personalized offers, extra points in flyers and
in-store, as well as special offers for members and exclusive
contests to help accumulate points faster.
Enrolling in the program is quick and easy. Simply visit
MoiRewards.ca or download the Metro and Food Basics apps to access
the digital Moi Rewards card and get personalized offers from each
banner.
Even More Value for RBC Cardholders and Avion Rewards
Members
Adding further value, the Moi Rewards program will link with
RBC's Avion Rewards, allowing members to earn even more
bonus Moi Rewards points on purchases, which are made with a linked
RBC debit or credit card. Bonus points earned by linking are fully
redeemable at all Metro Inc. banners participating in the Moi
Rewards program in Ontario,
Quebec and New Brunswick.
"We're thrilled that our expanded loyalty partnership with METRO
and Moi Rewards will bring tangible benefits to consumers across
Ontario, especially knowing that
they are looking for ways to save money on everyday essentials now
more than ever," said Niranjan
Vivekanandan, Senior Vice President & Head, Loyalty
& Merchant Solutions, RBC. "RBC and Avion Rewards have a
long and successful history of delivering innovative partner
experiences across key categories. We're so pleased to combine the
breadth and scale of our loyalty program with Moi Rewards to offer
our cardholders and members additional value that they can receive
every time they shop at a METRO Inc. location."
RBC cardholders will earn 1 extra Moi Rewards point for
every $2 on eligible spend when they
link their eligible RBC card to their Moi Rewards card in addition
to the base earn of their Moi Rewards program. Minimum purchase
requirements will apply.
RBC and METRO's loyalty partnership began last year with the
initial launch of Moi in Quebec
and New Brunswick and the
introduction of the moi RBC Visa credit card.
For more information about both loyalty programs, visit
MoiRewards.ca and avionrewards.com.
About METRO Inc.
With annual sales of more than $20
billion, METRO Inc. is a food and pharmacy leader in Québec
and Ontario, providing employment
to more than 97,000 people. Its purpose is to Nourish the health
and well-being of our communities. As a retailer, franchisor,
distributor, manufacturer, and provider of eCommerce services, the
company operates or services a network of some 980 food stores
under several banners including Metro, Metro Plus, Super C, Food
Basics, Adonis and Première Moisson, and 640 pharmacies primarily
under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics
Pharmacy banners. For more details, visit corpo.metro.ca and follow
the latest news on LinkedIn.
About Moi Rewards
To officially launch on October
24,2024, the Moi Rewards program will include all Metro and
Food Basics grocery and pharmacy banners in Ontario, expanding on METRO's proprietary
loyalty program, Moi, in Québec. It allows consumers to easily
accumulate points that can be redeemed for everyday essentials.
Consumers can also earn points on in store eligible purchases when
they pay with a linked RBC debit or credit card. Moi Rewards is a
trademark of METRO. For more information,
visit MoiRewards.ca.
About Avion Rewards
Avion Rewards is an award-winning internationally
recognized loyalty and consumer engagement platform that provides
Canadians with the flexibility to shop, save, earn and redeem for
everyday merchandise, aspirational rewards and experiences. Its
exclusive shopping companion, Avion Rewards ShopPlus,
enables members to access offers seamlessly, saving them time and
money right where they shop online. Additionally, as one of the
largest travel providers in Canada, Avion Rewards makes it possible
for members to benefit from the program's market-leading "any
airline, any flight, any time" travel offering, as well as its
flagship Avion credit cards and concierge service. Learn
more at avionrewards.com.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 100,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank and one of the largest
in the world, based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our more than 18 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/peopleandplanet.
SOURCE METRO INC.