In addition to tickets, selected young
people across Canada will receive
an all-expenses-paid Taylor
Swift | The Eras Tour experience
TORONTO, Oct. 17,
2024 /CNW/ - RBC is proud to announce its
support of Big Brothers Big Sisters of Canada to send 20 youth from its national
network to see Taylor Swift | The
Eras Tour. Recipients selected by Big Brothers Big Sisters of
Canada have been gifted the once-in-a-lifetime opportunity to
see one of the Toronto or
Vancouver shows with an
all-expenses-paid experience, along with a parent, guardian or Big
Brothers Big Sisters mentor. With recipients attending from six
different provinces, those outside of Toronto and Vancouver will also be provided with travel
and accommodations courtesy of RBC.
RBC is the Official Financial Services Partner and an Official
Ticket Access Partner of Taylor
Swift | The Eras Tour for all Canadian tour dates.
"This partnership is one of the many ways RBC is helping to make
Taylor Swift | The Eras Tour as
nationally accessible as possible," said Mary DePaoli, executive vice president and chief
marketing officer, RBC. "We have been a proud, long-standing
partner of Big Brothers Big Sisters of Canada, an organization that does incredible
work in supporting young people faced with adversities, and we look
forward to sharing this unforgettable experience with our
recipients."
Since 1983, RBC and RBC Foundation have provided over
$8.8 million in funding to Big
Brothers Big Sisters of Canada to
support programming that helps equip young people with skills for a
thriving future. With funding from RBC Foundation, the Big Brothers
Big Sisters of Canada Big
Possibilities mentoring program will reach approximately 1,000
youth mentors across Canada from
2023 to 2026 with a unified national approach for mentorship and
skill development that is necessary for successful future
employment.
"This experience will undoubtedly create lasting memories and
bring immense joy to the Big Brothers Big Sisters of Canada recipients attending Taylor Swift | The Eras Tour," said Jill Zelmanovits, president and chief executive
officer, Big Brothers Big Sisters of Canada. "Moments like this offer hope and
inspire young people faced with challenges, and we're grateful for
RBC's continued support of our organization."
"Getting the opportunity to have this concert experience is
hugely exciting," said Kari Lick,
Big Sister mentor to Jazlynn from Langley, BC. "We are so grateful and can't
wait to see what the evening has in store. Thanks to RBC and the
RBC Foundation for this amazing opportunity!"
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 100,000+ employees who
leverage their imaginations and insights to bring our vision,
values and strategy to life so we can help our clients thrive and
communities prosper. As Canada's
biggest bank and one of the largest in the world, based on market
capitalization, we have a diversified business model with a focus
on innovation and providing exceptional experiences to our more
than 18 million clients in Canada,
the U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/peopleandplanet.
Media contact:
Stephanie
Bannan, RBC
SOURCE RBC