Video: Sunsilk(R) Makes Life and Hair Happen
20 Februar 2008 - 2:00PM
PR Newswire (US)
'Gossip Girl' Star Leighton Meester Encourages Girls to Share Their
'Life Can't Wait' Moments CHICAGO, Feb. 20 /PRNewswire-FirstCall/
-- Hair care brand Sunsilk and "Gossip Girl" star Leighton Meester
hope to inspire girls around the world to live life to the fullest
with the "Life Can't Wait" Campaign. The campaign features three of
the world's most iconic females -- Madonna, Shakira and Marilyn
Monroe -- all of whom incarnate the "Life Can't Wait" values of
living life with passion and urgency. To view the Multimedia News
Release, go to: http://www.prnewswire.com/mnr/sunsilk/31889/ Girls
across the country can share their "Life Can't Wait" moments by
visiting lifecantwait.com. Whether the life-changing moment is
teaching English abroad or starting a business, Sunsilk wants to
hear it. "I believe that when you look good, you feel good and that
empowers you to make life happen," says Meester. "Sunsilk and I
share this philosophy and I'm glad to be able to encourage other
girls out there to live their lives to the fullest." "Life Can't
Wait" Contest Sunsilk is looking for inspirational stories from
girls around the world -- examples of living life with spontaneity,
courage and without regret -- to create a global network of girls
who are making life happen and inspiring each other in the process.
Girls can visit lifecantwait.com and post their photos and "Life
Can't Wait" moments. A selection of global winners, including one
from the United States, deemed the most inspiring, will become
international Sunsilk icons, and will represent their countries in
the global campaign. "Life Can't Wait" Campaign Created by
DeGrippes Gobe in Paris, the "Life Can't Wait" Campaign was born
from the global insight that hair, more than any other physical
attribute, plays a crucial role in a girl's power of transformation
and self expression. Research conducted in six countries with 3,000
girls revealed the universal truth that twenty-something girls find
having "good" hair can be a trigger for seizing opportunities.
Spanning three continents and 15 countries, the campaign showcases
Madonna, Shakira and Marilyn Monroe as universal icons and reveals
significant and life-defining moments in their lives -- moments
which inspired them to discover themselves, their identities and
their always-evolving styles. The campaign's series of ads
represent three artists who embody making life happen and seizing
the moment and now girls around the world will submit their "Life
Can't Wait" stories for a chance to represent their countries in
the global campaign encouraging girls to make their life and hair
happen. Sunsilk recently introduced three new Shower to Style
Collections -- Waves of Envy, Captivating Curls and Daring Volume.
These new Collections let girls have a fling with their hairstyles
and find a look within their looks. Beginning with shampoos and
conditioners specially formulated and designed for each hair care
need, the Collections actually start styling hair in the shower.
Followed by some additional prepping with the leave-in cremes, the
fun gets into full swing with styling products that create a
variety of different looks depending on a girl's hair and mood.
Girls can change up their looks and change up their lives. For more
information on the "Life Can't Wait" Campaign, ads, contest entry
or rules, visit lifecantwait.com. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 160 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico -- generating nearly $10 billion in sales in 2006. For
more information, visit http://www.unileverusa.com/. About the
Global Survey The Sunsilk Global Survey was carried out by Sunsilk
in Thailand, India, Brazil, USA, Russia and Mexico. Approximately
500 girls were surveyed in each country between August and
September 2007. The survey was conducted by Salt Communications in
London. For more information visit lifecantwait.com.
http://www.prnewswire.com/mnr/sunsilk/31889DATASOURCE: Unilever
CONTACT: Heather Mitchell of Unilever, +1-312-661-2326, ; or
Jillian Cusimano, +1-312-988-2164, , for Unilever Web site:
http://www.unileverusa.com/
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