U.S. Army Post Receives Top National Prize in Wisk Laundry Detergent 'Win A Dream Field Makeover' Contest
29 März 2006 - 11:25PM
PR Newswire (US)
Baseball Legend Cal Ripken, Jr., Soccer Gold Medalist Abby Wambach
Join Returning Fort Stewart & Hunter Army Airfield Troops at
Dedication Ceremony FORT STEWART & HUNTER ARMY AIRFIELD, Ga.,
March 29 /PRNewswire/ -- The recent return of 20,000 U.S. Army
servicemen and women from Iraq to American soil at Fort Stewart
& Hunter Army Airfield, Georgia, will be all the sweeter when
they hit the dirt on their newly refurbished sports field, thanks
to sister Army Post Fort Benning, Georgia, and Wisk Laundry
Detergent. The field was dedicated today at an event attended by
senior military officials and kids from both installations.
Baseball legend Cal Ripken, Jr. and soccer gold medalist Abby
Wambach were also on hand as Wisk team members to donate the field
and to conduct sports clinics. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060329/NYW135 ) Fort Benning
won the top prize in the Wisk "Win A Dream Field Makeover" contest,
worth $10,000 in ball field improvements, in 2004 and again in
2005. In an impressive display of goodwill, they decided to donate
their latest contest win to fellow soldiers and families 250 miles
away at Fort Stewart & Hunter Army Airfield. Major General
William Webster, of Fort Stewart & Hunter Army Airfield,
speaking at today's event, said, "We work hard here on the base,
but we also like to play hard. This is the kind of wonderful day
our soldiers, who served in Iraq for the past year, have dreamed
about. This field refurbishment will ensure that our kids enjoy
playing at a top-notch facility for years to come." Fort Stewart
& Hunter Army Airfield is the Army's largest armor training
base east of the Mississippi, covering 280,000 acres over parts of
five counties in Georgia. Edward S. Jones, Deputy Director DeCA
East remarked, "The improvements to the Fort Benning field last
year added significantly to the quality of life for our stateside
kids and soldiers. In fact, historic Gowdy Field hosted more than
75 community-level games since last year's makeover. Fort Benning
is delighted to share their good fortune with Fort Stewart &
Hunter Army Airfield." Wisk Laundry Detergent, Ripken and Wambach
are working together to encourage kids to play hard, get dirty and
have fun outdoors. Studies shows that children have lost 12 hours
per week of playtime since the 1970s and Americans spend 90 percent
of their lives indoors. Furthermore, a recent Wisk survey conducted
by Harris Interactive Inc. determined that playing fields in
disrepair often prevent kids from participating in organized
outdoor sports, even though most parents recognize the benefits of
these activities. "The poor quality of many public parks and play
areas is one of the hurdles we face in trying to get our kids to be
more active," said Ripken, a 21-season veteran of the Baltimore
Orioles. "I'd rather see kids of any athletic ability out on a
sports field hitting the dirt than just hitting the couch at home.
As a parent and a player, I realize that a high quality field can
be a great source of pride for a community and motivate kids to
participate in team sports." Wambach, who scored the winning goal
at the 2004 Olympic Games in Athens, Greece, added, "Kids today are
not active enough because they spend too much time in front of the
computer and television. The more they get outside to play
baseball, soccer and other sports, the less time they'll spend on
pastimes like computer games and television." Initially, the Wisk
"Win A Dream Field Makeover" contest was developed to help improve
baseball fields. But due to the overwhelming response in 2005, when
965 teams in 49 states registered, Wisk decided to extend the
opportunity to all outdoor boys' and girls' sports teams. The Grand
Prize has also been increased to a $25,000 athletic field
refurbishment, as well as a hometown visit from Ripken and Wambach.
There are also five runners-up prizes of $10,000 field
refurbishments to improve youth playing fields and every team has a
chance to win hundreds of dollars worth of sports equipment.
Entrants earn points when teammates, friends, family and fans
purchase specially marked bottles of Wisk Laundry Detergent and
register their purchases online at http://www.wiskpoints.com/
between March 1 and June 30, 2006. "Last year Fort Benning
demonstrated that a community can rally together to make dreams
happen and improve the quality of children's lives," said Helayna
Minsk, marketing director, Unilever Laundry. "By generously giving
their prize this year to Fort Stewart & Hunter Army Airfield,
Fort Benning is helping to underscore the importance of youth
sports and the value of playing outdoors on quality fields." In
recognition of Cal Ripken's contribution to youth sports, Wisk
Laundry Detergent donates to the Cal Ripken, Sr. Foundation to
further promote the value of sports activities to parents and
children. About Wisk The Wisk family of liquid detergents [Wisk
with Stain Dissolving Power, Wisk Dazzling Whites and Colors, Wisk
High Efficiency (HE)], Wisk Free Clear and Wisk Morning Breeze with
a Splash of Softness) has recently been improved with a formulation
that enhances the products' stain dissolving power. Wisk liquid
detergents are packaged in pearlized, translucent blue bottles that
allow consumers to view how much detergent remains. About Ripken
Baseball Ripken Baseball was established in 2001 by former major
leaguers Cal and Bill Ripken. Its goal is to grow the game of
baseball worldwide. Ripken Baseball's focus includes youth
baseball, the Aberdeen Project, Ripken Management & Design,
Youth Camps and Clinics, the Cal Ripken, Sr. Foundation and the
Aberdeen IronBirds. About Unilever Unilever (NYSE:ULNYSE:UN), one
of the world's largest consumer products companies, aims to add
vitality to life by meeting with everyday needs for nutrition,
hygiene and personal care. Each day, around the world, consumers
make 150 million decisions to purchase Unilever products. The
company has a portfolio of brands that make people feel good, look
good and get more out of life. In the United States, these brands
include recognized names such as: Axe, "all," Ben & Jerry's,
Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal
care products, Hellmann's, Lipton, Knorr, Popsicle, Promise,
Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of Unilever.
Dedicated to serving consumers and the communities where we live,
work and play, Unilever in the United States employs more than
15,000 people in 74 office and manufacturing sites in 24 states and
Puerto Rico -- generating approximately $11 billion in sales. For
more information visit http://www.unilever.com/.
http://www.newscom.com/cgi-bin/prnh/20060329/NYW135
http://photoarchive.ap.org/ DATASOURCE: Wisk Laundry Detergent
CONTACT: Tori Rappold, +1-212-614-4201, , or Stacie Bright,
+1-203-625-1130, Web site: http://www.wiskpoints.com/
http://www.unilever.com/
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