Shake Up Your Memorial Day Weekend With Lipton
26 Mai 2005 - 2:30PM
PR Newswire (US)
Shake Up Your Memorial Day Weekend With Lipton New Products Meet
the Needs of Today's Health-Conscious and Active Consumer ENGLEWOOD
CLIFFS, N.J., May 26 /PRNewswire-FirstCall/ -- Lipton(R), the
world's leading tea brand, shakes up the tea category with the
introduction of a variety of new and newly reformulated products.
Lipton(R) is committed to bringing consumers great tasting, healthy
tea products in a variety of convenient forms. Innovative new
Lipton(R) Iced Tea To Go Sticks allow consumers to add the natural
goodness of tea to water - for the great taste and health benefits
of tea even when they're on the go! Lipton(R) To Go is the only "on
the go" mix with the protective health benefits of antioxidants.
Lipton(R) is also introducing reformulated ready to drink iced teas
and powders with less sugar including Lipton(R) Original Ready to
Drink, the only leading national bottled iced tea brand - the
perfect summer drink. All new products will have Lipton's(R)
proprietary AOX(TM) Seal that indicates a significant level of
flavonoid antioxidants. "Consumers are looking for convenient ways
to eat and live healthier, without giving up great taste," says
Bauke Rouwers, Unilever Vice President/General Manager, Lipton(R)
Tea North America. "Lipton(R) To Go Sticks are a great way for
today's busy consumer to get the benefits of tea, even when on the
go. The introduction of new and newly reformulated products expand
Lipton's(R) portfolio of great tasting, healthy teas." NEW
Lipton(R) To Go Iced Tea Sticks Shake well for the goodness and
flavor of Lipton(R) tea! Lipton(R) To Go is the perfect way for
consumers to add the goodness and flavor of tea to their water -
anywhere! Available in convenient packets, just add the contents of
the Lipton(R) To Go Stick to a 16.9-20-ounce bottle of water and
shake well for iced tea anytime with no artificial flavors or
sugar, and zero calories per 8 ounce serving. Each serving
naturally contains 80 milligrams of protective flavonoid
antioxidants, which help protect your body against free radicals -
molecules that can damage cells. To Go Sticks are available in
three flavors: Iced Tea with Lemon, Green Tea with Honey and Lemon,
Green Tea with Mandarin and Mango. NEW Lipton(R) Green Ice Tea Mix
Want the delicate, clean taste, subtle aroma and the health
benefits of green tea-in a refreshing, instant iced tea? Then
Lipton(R) Green Ice Iced Tea Mix is the answer! New Lipton(R) Green
Ice Tea Mix, made from real Lipton(R) Green Tea, contains 80 mg of
naturally protective antioxidants and has no artificial colors or
additives. Lipton(R) Green Ice Tea Mix is flavored with natural
lemon and honey flavors and contains no artificial flavors, colors
or sweeteners. Lipton(R) Original Ready to Drink Iced Tea Lipton(R)
Original Ready to Drink is the only leading national bottled iced
tea made with fresh brewed tea, not from powders or concentrate.
All sweetened Lipton(R) Original Ready To Drink Teas have been
reformulated with an eight to twelve percent reduction in sugar and
calories.* New Diet Sweet Lipton(R) Original, made with Splenda(R),
is a no calorie, no carb and no sugar version of Lipton's(R) number
one selling Sweetened Tea. *Extra Sweet is the only exception NEW
Lipton(R) Ready To Drink Iced Tea New Lipton(R) Iced Tea is
naturally refreshing and contains protective antioxidants. It is
available in four flavors: Iced Tea with Lemon, Green Tea with
Citrus, Diet Iced Tea with Lemon, Diet Green Tea with Citrus. *
Sweetened Tea is the only exception NEW AOX(TM) Seal Tea contains
naturally protective antioxidants called flavonoids. Antioxidants
can help protect the body from oxidative damage caused by free
radicals by maintaining healthy tissues and cells. Scientists
believe that oxidative damage can contribute to the development of
chronic diseases such as heart disease. To help consumers make
smart beverage choices, Lipton(R) introduces the AOX(TM) Seal, a
proprietary mark that indicates substantial levels of antioxidants.
Issued by the Unilever Health Institute, the Seal can be found on
Lipton(R) Green and Black Teas, including tea bags, New Green Tea
Iced Tea Mix, New Lipton(R) To Go and most ready-to-drink bottled
iced teas. Visit Lipton.com to order Lipton(R) Teas online, or use
the product locator to find a store that carries your favorite
Lipton(R) products. At Lipton.com you can learn about the health
benefits of tea and watch a demonstration of the power of the
antioxidants found in Lipton(R) Teas. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Eternity by Calvin Klein, Hellmann's,
Lipton(R), Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast,
Snuggle, Suave and Vaseline. All of the preceding brand names are
registered trademarks of Unilever. Dedicated to serving consumers
and the communities where we live, work and play, Unilever in the
United States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico - generating
approximately $10 billion in sales in 2004. For more information
visit http://www.unileverusa.com/ DATASOURCE: Unilever CONTACT:
Michele Benoit, Ogilvy PR Worldwide, +1-212-880-5363, , for
Unilever Web site: http://www.unileverusa.com/
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