The leading beauty retailer is partnering with
a Miami-based Latin American
artist and US Latinx Art Forum to celebrate and uplift Hispanic
artists nationwide.
DENTON,
Texas, Sept. 24, 2024 /PRNewswire/ -- Sally
Beauty, the industry-leading destination for hair color and care,
is proud to announce its latest initiative in the Rooted in Success
event series. Over the past year, the leading beauty retailer has
connected with consumers nationwide through community-driven events
celebrating self-expression while fostering a more colorful,
confident, and welcoming world. In October, Sally Beauty will
continue this mission by kicking off programming focused on
Hispanic heritage across Miami.
To showcase and champion beauty across multiple generations and
backgrounds within the Hispanic community, Sally Beauty is
collaborating with Miami-based
Latin American (Colombian/Panamanian) artist, Disem305, to
commission a unique mural that captures this essence. At the
perfect intersection of art and beauty, the mural will be unveiled
on October 1, 2024, in Wynwood,
Miami's vibrant arts district (239
NW 26th St, Miami, Florida 33127).
In addition to his work as a dynamic artist, Disem305 has owned a
barbershop in Miami for over 15
years. Sally Beauty has always been his destination of choice when
stocking up on products.
To further celebrate the retailer's many Hispanic-owned or
founded brands, Sally Beauty ambassadors will hit the streets of
Miami from October 16 - October 20, 2024, to hand out gift
cards and free products from Hispanic-owned or founded brands like
It's a 10, Mini Mani Moo, Pacinos, Sauvecito, L3VEL 3, and more
(while supplies last). Consumers will also have the opportunity to
meet founders and representatives from some of their favorite
brands.
In addition to the mural that will be live through December 8, 2024, Sally Beauty is partnering with
the US Latinx Art Forum (USLAF), a 501(c)3 organization committed
to championing artists and art professionals nationwide. This
collaboration will help amplify diverse voices while providing
greater accessibility to art-based learning within the Hispanic
community. Both Sally Beauty and USLAF will utilize their social
platforms throughout October and November to amplify Latinx voices
through art.
"In our next installment of the Rooted in Success series, we are
highlighting our Hispanic community's impactful influence on beauty
and art through partnerships with Disem305 and US Latinx Art Forum.
We are proud to celebrate Hispanic heritage all year long and serve
as a resource for quality products while continuing to drive
community and inclusion," said John
Goss, President of Sally Beauty.
Sally Beauty Holdings, the parent company of Sally Beauty, is
also extending Hispanic heritage programming in-office with events
and appearances led by SOMOS, the Hispanic Employee Resource Group.
"SOMOS strives to uplift and promote employee diversity and
inclusion year-round. As a Hispanic professional, I know my voice
is heard, embraced, and valued at Sally Beauty Holdings. The
Hispanic heritage celebrations at our corporate headquarters are a
natural extension of our mission, and I am incredibly proud to work
for a Company that celebrates employees and their diverse
backgrounds," shared Ana
Guzman-Briley, SOMOS Employee Resource Group Executive
Sponsor and Senior Director of CRM & Channel Strategy for Sally
Beauty Holdings.
Visit sallybeauty.com/events and follow Sally Beauty's social
channels to learn more about the retailer's upcoming events in
Miami and the selection of
Hispanic-owned or founded brands.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value
Products®, Inspired by Nature® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl®
and Babyliss Pro®. Beauty Systems Group stores, branded as
CosmoProf® or Armstrong McCall® stores, along with its outside
sales consultants, sell up to 8,000 professionally branded products
including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico®, Amika® and Moroccannoil®, intended for use in
salons and for resale by salons to retail consumers. For more
information about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
About Disem305
Disem305 is a dynamic Miami-based
artist and illustrator of Latin American (Colombian/Panamanian) and
Italian heritage. Renowned for his striking murals, Disem expertly
blends photorealistic portraits with vibrant pink and teal Art
Deco-inspired graffiti, creating a unique aesthetic that is both
"pretty and gritty." His art adorns walls worldwide, with a
significant presence in Miami,
where the Miami New Times celebrated his mural of Dwyane Wade as the "Best Public Art" in 2019.
His artwork has been exhibited at esteemed venues such as the
Museum of Graffiti, Panama's INAC,
and Uva Gallery at Context. Known for his signature and highly
recognizable style, Disem continues to expand his artistic
influence into apparel, home décor, and even Instagram filters,
captivating audiences everywhere.
About US Latinx Art Forum
Since 2015, the U.S.
Latinx Art Forum (USLAF) has supported the creation of a more
equitable art world by championing artists and arts professionals
dedicated to Latinx art through research, studio practice,
pedagogy, and writing. USLAF generates and supports initiatives
that benefit an intergenerational network of over 900 members, and
advances the vitality of Latinx art within academia, art
institutions, and collections. USLAF's current programs offer
direct support to artists through the Latinx Artist Fellowship, an
artist-led mentorship program, virtual public programs in
partnership with museums, a digital publishing initiative that
supports nuanced engagement with the ideas that animate Latinx
visual artists' practices, and in-person events centered around
major exhibitions of Latinx art. Past initiatives have included
data collection to track the growth of Latinx art history in
academia, which in turn fueled advocacy efforts for greater
representation of Latinx art; convenings with stakeholders to
understand the urgent issues facing Latinx artists and cultural
workers and the state of the field; and the Charla Fund and Chispa,
micro-grant programs launched in response to the impact of the
COVID-19 pandemic and ongoing threats to justice caused by systemic
racism and xenophobia.
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SOURCE Sally Beauty