The beauty retailer is partnering with Free
Mom Hugs to offer support at Pride events nationwide and hosting an
interactive three-day pop-up experience to get people ready for NYC
Pride.
DENTON,
Texas, May 30, 2024 /PRNewswire/ --
Sally Beauty, the leader in professional hair color and care,
is proud to unveil the next installment of the Rooted In Success
event series supporting Pride. Following Rooted In Success events
supporting Black History Month and Women's History Month, Sally
Beauty is celebrating the LGBTQIA+ community with programming and
events during June.
The retailer is proud to partner with Free Mom Hugs, a 501(c)3
organization that empowers the world to celebrate the LGBTQIA+
community through visibility, education, and conversation.
Volunteers will offer support at Sally Beauty Holdings Pride
celebrations across the country in Texas, Ohio, Pennsylvania, and
New York, underscoring the retailer's commitment to inspire a more
colorful, confident, and welcoming world while rooting the
community in success.
Sally Beauty will also host free Pride Parties across
New York City to help people get
ready for NYC Pride so they look and feel their best. The pop-ups
will foster community building in a supportive environment where
self-expression is encouraged and celebrated.
Signing up for Sally.Rewards, Sally Beauty's free-to-join
loyalty program, will grant members free access to the Pride
Parties that will pop up across New York
City June 27 – June 29, 2024, in iconic locations such as
Chelsea, The Seaport, and more. Consumers can follow @SallyBeauty
on Instagram for exact locations and times. Guests will
experience:
- A chance to win up to $500 in
giveaways, complimentary Sally Beauty gift cards, and products from
fan-favorite brands like XMONDO, Eva NYC, Sally Hansen, Got2B, ion, and Strawberry
Leopard.*
- Pride-ready hairstyling with Eva NYC Kween Glitter Spray
and Strawberry Leopard Temporary Hair Color Spray.
- Volunteers from Free Mom Hugs will help the community stay
rooted in success with an unwavering support system.
- On June 28th, Brad
Mondo, professional hairstylist, viral social media
sensation, and founder of XMONDO, will make an appearance from
1 to 2 p.m. E.T.
- On June 29th, Joey Jay and Jackie Cox, beloved RuPaul's Drag
Race series alums, will treat guests to an unforgettable
performance at 6 p.m. E.T. at The
Seaport.
"Our Pride events are more than a celebration; they are a
testament to the power of self-expression and diversity. We are
committed to ensuring local LGBTQIA+ communities feel supported not
only in June but throughout the entire year," said John Goss, President of Sally Beauty.
Visit sallybeauty.com/events to register and learn more
about the Pride Parties popping up across New York City from June
27 - June 29, 2024.
*while supplies last.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value
Products®, Inspired by Nature® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl®
and Babyliss Pro®. Beauty Systems Group stores, branded as
CosmoProf® or Armstrong McCall® stores, along with its outside
sales consultants, sell up to 8,000 professionally branded products
including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico®, Amika® and Moroccannoil®, intended for use in
salons and for resale by salons to retail consumers. For more
information about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE SALLY BEAUTY HOLDINGS