The ion Luxe 8-In-1 Airstyler Pro
Revolutionizes Hairstyling With an All-In-One Tool for
Everyone.
DENTON,
Texas, Oct. 24, 2024 /PRNewswire/ -- Sally
Beauty, the industry-leading destination for professional quality
hair color and care, unveils the latest styling tool to join ion's
award-winning line-up. The ion Luxe 8-In-1 Airstyler Pro transforms
the hairstyling experience, enabling consumers to gently style
their hair with air to minimize damage from heat. This new tool
offers consumers the same negative ion technology as the ion Luxe
4-In-1 Autowrap™ Airstyler, which went viral across social media.
Backed by a strong reputation for innovation and value, ion is
Sally Beauty's largest own brand, developed and sold exclusively by
the retailer.
With consumer needs at the forefront of the design, the ion Luxe
8-In-1 Airstyler Pro was meticulously crafted with versatility and
value in mind. Made for all hair types and textures, this
all-in-one tool helps consumers confidently achieve countless
hairstyles while saving time by simultaneously drying and styling
hair with an ultra-fast airflow. The curling barrels were
engineered using Coanda effect technology, an aerodynamic
phenomenon where air adheres to a curved surface to attract the
hair, making the ion Luxe 8-In-1 Airstyler Pro perfect for
everyone, no matter their skill level.
"Consumers are seeking convenience and quality when it comes to
their hair routines, so we are proud to continue developing
cutting-edge products where innovation meets value to deliver on
this promise," shared Katherine
Buckland, Vice President of Own Brands at Sally Beauty.
"With the ion Luxe 8-In-1 Airstyler Pro, consumers only need one
tool to achieve any hairstyle from voluminous curls to a sleek
blowout, giving them the freedom to effortlessly express
themselves."
ion Luxe 8-In-1 Airstyler Pro Features
- Temperature Settings: The styling tool has four heat settings
with a maximum temperature of 190 degrees Fahrenheit to help
minimize heat damage. The cool shot button offers quick blasts of
cool air to set any hairstyle.
- Attachments: Housed in a pouch for ease of travel, the tool
features the following lightweight attachments so consumers can
easily style their hair with air.
- Volumizing Pik - Designed to lift and separate curls while
adding volume, texture, and definition. This attachment is unique
to the ion Luxe 8-In-1 Airstyler Pro.
- Curling Barrels - Two different barrel sizes allow consumers to
create various styles, from waves to curls, with help from
the Coanda effect for easy styling.
- Oval Brush - Replaces the need for a traditional round brush to
achieve a voluminous and bouncy blowout.
- Diffuser - Creates an even airflow to gently define the shape
of curls while minimizing frizz and maximizing volume.
- Concentrator - Directs airflow in a smaller, more focused
stream for precise styling, resulting in a smooth and sleek end
result.
- Smoothing Brush - Designed to straighten and smooth hair while
minimizing flyaways, adding volume, and increasing shine.
Starting today, the ion Luxe 8-In-1 Airstyler Pro is exclusively
available in the SALLY app. Availability will expand in-store and
online at SallyBeauty.com on November 1,
2024. The tool is priced at $199.99 and is sold with all attachments
included.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value
Products®, Inspired by Nature® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl®
and Babyliss Pro®. Beauty Systems Group stores, branded as
CosmoProf® or Armstrong McCall® stores, along with its outside
sales consultants, sell up to 8,000 professionally branded products
including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in
salons and for resale by salons to retail consumers. For more
information about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty