By Lilly Vitorovich

LONDON--Pearson PLC (PSON.LN), which has extensive educational publishing operations, said Tuesday that it will launch a higher education college that will directly deliver degrees in the U.K.

Pearson College will offer a business and enterprise degree course, which will be validated by existing universities in the U.K. The degree includes a guaranteed internship program and a company-based mentor for every student. It will be run from Pearson's offices in London and Manchester.

Pearson--which generates around 60% of its earnings and sales from its education business--said in a statement that it will be the first time a FTSE 100 company has directly delivered a degree course. Pearson also publishes Penguin books and the Financial Times newspaper.

"Given its academic publishing heritage and over 150 years of commercial experience, Pearson is uniquely placed to develop and deliver degrees that combine a solid academic foundation with meeting business and employer needs," Roxanne Stockwell, managing director of Pearson College, said.

The college is due to be launched September 2013 and tuition fees have been set at 6,500 pounds ($10,192) a year.

Write to Lilly Vitorovich at lilly.vitorovich@dowjones.com; Twitter: @LillyVitorovich

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