UPDATE: NY Times Cuts Number Of Free Web Articles To 10/Month
20 März 2012 - 5:41PM
Dow Jones News
The New York Times Co. (NYT) on Tuesday said it would halve the
number of stories available for free each month at its flagship
newspaper's website.
The move comes a year after the New York Times began charging
viewers for online access, and as a growing tally of publishers
establish pay walls to supplant revenue lost from their slowing
print advertising and subscription businesses.
The New York Times further said it had increased its base of
paid digital subscribers at the newspaper and its sister
publication the International Herald Tribune to 454,000 subscribers
as of Sunday. The increase represents a more than 16% jump from the
end of 2011, when the company had 390,000 paid digital subscribers
at the two newspapers.
Beginning in April, the New York Times will limit the number of
free stories available on its website to 10 articles from its
current 20-story allotment, before readers are prompted to
subscribe and are shut out from viewing free content for one
month.
The New York Times "metered" pay model is similar to one
launched by Pearson PLC's (PSO, PSON.LN) Financial Times in 2007,
which grants readers access to eight stories for free each month
before they are asked to subscribe. The Financial Times had 267,000
paid digital subscribers at the end of February.
News Corp.'s (NWS, NWSA) The Wall Street Journal has 1.3 million
paid digital subscribers, and began charging for some online
content to the newspaper in 1996. News Corp. owns this
newswire.
Unlike the metered model used by some of its peers, The Wall
Street Journal allows readers to view some stories for free,
regardless of their viewing history, but limits other articles only
to subscribers.
The New York Times previously implemented a pay wall for some of
its content, such as op-ed columns, but abandoned its TimesSelect
model in 2007.
Elsewhere, Gannett Co. (GCI) said earlier this year that it
would begin charging for digital access at its newspapers, except
for USA Today, and Tribune Co.'s Los Angeles Times also has started
charging for online access.
-By William Launder, Dow Jones Newswires; 212-416-3412;
william.launder@dowjones.com
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