Neenah Industrial Solutions Rebrands to Indafor, Reflecting its Mission of Collaboration and Innovation
18 März 2024 - 1:00PM
Business Wire
Neenah Industrial Solutions, a Mativ brand and leading
manufacturer of critical components and specialty solutions, today
announces a name change and rebrand to Indafor.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240318298920/en/
Printing - just one of the many Indafor
capabilities (Photo: Business Wire)
The rebrand provides the perfect opportunity for Neenah
Industrial Solutions to move beyond the legacy parent company
Neenah-based name and adopt a new name, look, contemporary website,
and updated marketing collateral, resulting in the launch of the
Indafor brand in March of 2024.
The new Indafor name pays homage to the brand’s more than a
century-old history of strength, innovation, and industrial
solutions by marrying the words industrial and the Latin word for
strong, fortis. The brand’s tagline, “Where it all comes together,”
positions it for a future of continued partnership, process, and
progress in pressure-sensitive tape backings, performance labels,
medical packaging, dispersible technology, abrasive backings, and
specialty paper markets.
“Throughout our history, customers have come to us with
different material challenges, and we pride ourselves on
collaborating with them to build durable, high-performing
solutions,” said Vice President of Sales for Industrials and
Release Liners, Mike Monaghan. “The Indafor brand more accurately
reflects our mission to put our customers at the forefront, connect
the dots between past experience and future success, and provide
innovation as a solution.”
The Indafor brandmark symbolizes innovation born through
collaboration and the touchpoint between Indafor and its partners.
The vertical line through the center signifies technical precision,
while the dynamic progress diagonal signifies expert leadership.
Vivid blue communicates the brand's experience, expertise, and
ongoing innovation.
With the rebranding also comes a modern website, allowing
customers to view all Indafor’s solutions, capabilities,
sustainable activities, and markets, serving as a more friendly
user experience. From now on, sales and marketing materials will be
clearly branded with the Indafor color palette and messaging.
“We are thrilled to introduce the Indafor brand to our
customers. The world-class service, expertise, and market-leading
solutions they’ve come to expect will continue as before, but
packaged in a clean, brand look and feel they’ll come to recognize
as we proceed into the future together,” says Sr. Director of
Marketing for Industrial and Release Liners, Jackson Pettit.
About Indafor
Indafor, a Mativ brand, manufactures critical components and
high-quality industrial solutions that positively impact people’s
everyday lives in many ways. Indafor has a diverse customer base
spanning 80+ countries and prides itself on selling directly to
some of the world’s leading blue-chip companies.
For over 100 years, Indafor has partnered with established
global supply chain partners to bring new opportunities into reach
for customers across diverse industries and markets. Indafor has
multiple manufacturing facilities in North America and Europe,
positioning them to deliver global solutions. The company invests
heavily in innovation, chemistries, and versatile assets to deliver
performance-driven products and specialty solutions known for
maximum durability, conformability, printability, and more. To
learn more about Indafor, please visit www.indafor.com.
About Mativ
Mativ Holdings, Inc. (Mativ) is a global leader in specialty
materials headquartered in Alpharetta, Georgia. The company makes
material impacts on the world every day through a wide range of
critical components and engineered solutions that solve our
customers’ most complex challenges. We manufacture on three
continents and generate sales in nearly 100 countries through our
family of business-to-business and consumer product brands. The
company’s two segments, Filtration & Advanced Materials and
Sustainable & Adhesive Solutions, target premium applications
across diversified and growing end-markets, from filtration to
healthcare to sustainable packaging and more. Our broad portfolio
of technologies combines polymers, fibers, and resins to optimize
the performance of our customers’ products across multiple stages
of the value chain. Our leading positions are a testament to our
best-in-class global manufacturing, supply chain, and materials
science capabilities. We drive innovation and enhance performance,
finding potential in the impossible. To learn more, please visit
www.mativ.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240318298920/en/
Indafor Media Contact: Shobhita Sharma Senior Manager,
Marketing Communication shobhita.sharma@mativ.com
Mativ Media Contact: Missy Elam Director, Communications
missy.elam@mativ.com
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