HP Unveils New DreamColor Displays Offering Unmatched Color
Accuracy and Affordability
New DreamColor Displays Deliver Industry Firsts, Unprecedented
Color Accuracy to Maintain Leadership Position
LAS VEGAS, NV--(Marketwired - Apr 6, 2014) - HP (NYSE:
HPQ) today announced two new HP DreamColor Displays, once again
disrupting the color-critical display market by achieving new
levels of affordability and color accuracy.
The HP Z27x and Z24x displays for PCs and Macs feature HP's
second-generation DreamColor Engine and provide up to 1.07 billion
on-screen colors, achieving color error so small that it is not
discernable to the human eye.(1) Compared to the
previous-generation product, the new displays include up to 60
percent more pixels, contain up to a 4,000 percent increase in the
internal color palette and are up to 57 percent thinner.
The HP Z24x DreamColor Display delivers the color accuracy and
consistency that has become synonymous with the HP DreamColor
brand, at less than 25 percent of the price of the original HP
DreamColor display. The HP Z27x DreamColor Display breaks new
technology barriers by providing:
- Three times the color accuracy over the previous
generation
- The first color-critical display featuring HP's hostless
integrated calibration engine with built-in support for third-party
professional color measurement instruments
- Ethernet-based remote management with an integrated web server
that provides unprecedented control of the display
- A published software development kit (SDK) that allows
customers to fully integrate the HP Z27x into their color
workflows
- The most affordable color-critical display capable of 4K
support
"The HP DreamColor Engine and our line of DreamColor
products have become the gold standards for professionals who
demand color accuracy," said Jun Kim, vice president and general
manager, PC displays and accessories, HP. "This next generation of
HP DreamColor Displays will once again disrupt color technology,
providing customers with richer and more accurate colors than ever
before."
The HP Z27x and HP Z24x DreamColor Displays are designed for
professionals for whom accurate color management is essential, and
consumers who seek to use only the best in technology innovations.
Key features of the new displays include:
- Consistent 10-bit color accuracy from design to production with
push-button color space selection and easy color calibration
- One-button access to presets including sRGB D65, sRGB D50,
Adobe® RGB, BT.709, BT.2020 and DCI-P3
- Ability to easily create a custom color space with full control
over primaries, white point and tone response
- Easy connection to existing workflows through support by
Windows, Mac or Linux operating systems (2)
The HP Z27x DreamColor Display also offers:
- An ultrawide Digital Cinema color gamut with 100 percent of
sRGB, 100 percent of AdobeRGB and 99 percent of DCI-P3
- The HP Night Vision interface with auto-fade button backlights
and selectable red button backlight color for better low-light
viewing in darkened working conditions
The result of an unprecedented technology collaboration with
DreamWorks Animation SKG Inc. (NASDAQ: DWA) and other leading
studios, the first HP DreamColor Display, the HP LP2480zx,
addressed an increasingly critical need for affordable and
consistent color accuracy in the animation, photography, film/video
post, broadcast, product design and graphic arts categories.
"HP technology has enabled our studio to deliver amazing
visual effects to our audiences," says Kate Swanborg, Head of
Technology Communications and Strategic Alliance, DreamWorks
Animation. "The new Z27x raises the bar in accuracy and ease of use
for ensuring perfect color consistency from scene to scene and
empowering further creativity in our artists."
With the new DreamColor Displays, HP has once again pushed the
limits of innovation to bring users unrivaled accurate and
consistent color from displays, to the big screen to print. Each
new feature is a result of direct feedback from key advisory
council members and customers looking for new ways to transform the
way they work.
"The new DreamColor Z Displays are amazing and will be a
game changer for many photographers," said Chris McLennan, an
international, award-winning adventure and travel photographer and
Nikon Ambassador. "The price point will mean that everyone who is
into photography -- whether a full time pro or a keen enthusiast --
should be looking into this product."
Pricing and availability The HP DreamColor Z27x and Z24x are
available today for $1,499 and $599, respectively.(3)
About HP HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and
society. With the broadest technology portfolio spanning
printing, personal systems, software, services and IT
infrastructure, HP delivers solutions for customers' most complex
challenges in every region of the world. More information
about HP is available at http://www.hp.com.
(1) Integrated calibration engine in the HP Z27x produces three
times better color accuracy than factory calibration results on
previous generation. The color error is less than 0.6 ΔE 1994 --
calculated from measurements of the 24 ColorChecker natural tones
plus primaries and secondaries -- which is considered well below
the difference discernible by the human eye.
(2) The HP Z24x requires a Windows system for user calibration,
but is supported on Windows, Mac and Linux. The HP Z27x does not
require a host computer for user calibration. It is supported on
Windows, Mac and Linux.
(3) Estimated U.S. street prices. Actual prices may vary.
Microsoft and Windows are U.S. registered trademarks of
Microsoft Corporation. Adobe is a trademark of Adobe Systems
Incorporated.
This news release contains forward-looking statements that
involve risks, uncertainties and assumptions. If such risks or
uncertainties materialize or such assumptions prove incorrect, the
results of HP and its consolidated subsidiaries could differ
materially from those expressed or implied by such forward-looking
statements and assumptions. All statements other than statements of
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statements concerning expected development, performance, market
share or competitive performance relating to products and services;
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resolution of pending investigations, claims and disputes; and
other risks that are described in HP's Annual Report on Form 10-K
for the fiscal year ended October 31, 2013, and that are otherwise
described or updated from time to time in HP's Securities and
Exchange Commission reports. HP assumes no obligation and does not
intend to update these forward-looking statements.
© 2014 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the
express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or
editorial errors or omissions contained herein.
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