DoubleVerify Expands Brand Safety and Suitability Measurement to YouTube Shorts
12 Dezember 2023 - 3:00PM
Business Wire
Global brands will now benefit from DV’s
industry-leading brand reputation protection across YouTube Shorts
inventory
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for
digital media measurement, data and analytics, today announced the
expansion of its YouTube brand safety and suitability measurement
capabilities to include YouTube Shorts – empowering brands to
validate the brand safety of their campaigns and protect their
brand equity in this highly engaging environment.
"Today's announcement underscores our ongoing commitment to
safeguarding brand equity and reputation across all media
channels," said Mark Zagorski, CEO, DoubleVerify. "Our innovative
offering on YouTube Shorts provides YouTube advertisers with the
tools they need to boost clarity and confidence in their media
investment and verify brand-content alignment."
YouTube Shorts enables all types of creators to create attention
catching videos using nothing but their mobile phones, with over 2
billion logged-in users every month. With YouTube Shorts Ads,
marketers can connect with their audiences with interactive,
mobile-first creative builds for engagement, and extend the impact
of their YouTube campaigns. In July 2023, DV announced the launch
of viewability and invalid traffic measurement on YouTube Shorts.
With this release of expanded brand safety and suitability
measurement, advertisers will be able to measure and verify
campaign alignment with safe and suitable YouTube Shorts
videos.
With this release, advertisers will benefit from:
- Accurate Classification: DV leverages a combination of
manual reviews and proprietary AI-driven tools – empowering
advertisers to accurately classify YouTube Shorts videos across all
GARM brand safety and suitability categories, additional DV
suitability categories and 40+ supported languages.
- Consistent Settings and Metrics: Access
industry-standard GARM-aligned brand safety and suitability
settings and leverage the same level of insights across different
platforms and publishers to inform future media planning and buying
decisions across media.
- Trusted Measurement: Gain confidence by leveraging an
independent, third-party verification provider to authenticate
YouTube Shorts campaigns.
DV has provided viewability and invalid traffic measurement
across YouTube and Google ad serving solutions since 2011. In 2018,
DV became a Google measurement partner for brand safety and
viewability. In 2020, DV launched Authentic Brand Suitability on
Google Display & Video 360 and, in 2022, DV was the first
verification provider to earn MRC accreditation for independent
third-party viewability reporting on YouTube. Earlier this year, DV
launched DV Campaign Automator™ to streamline the entire
trafficking workflow in Google Campaign Manager 360.
For more information about DoubleVerify, visit
http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform
for digital media measurement and analytics. Our mission is to make
the digital advertising ecosystem stronger, safer and more secure,
thereby preserving the fair value exchange between buyers and
sellers of digital media. Hundreds of Fortune 500 advertisers
employ our unbiased data and analytics to drive campaign quality
and effectiveness, and to maximize return on their digital
advertising investments – globally. Learn more at
www.doubleverify.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231212028943/en/
Media: Chris Harihar chris@crenshawcomm.com
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