VWPT Viewpoint (MM)

Leading Widget Technology Enables Enhanced Visual and Interactive Experience for Marketers and Customers NEW YORK, Dec. 12 /PRNewswire-FirstCall/ -- Viewpoint (NASDAQ:VWPT), a leading Internet marketing technology company, today announced the launch of the Unicast 3D Advertising Widget. The new Ad Widget is a client-side application that provides a unique interactive communication channel and enables a one-to-one direct marketing relationship between users and their favorite brands. The Ad Widget can be optionally downloaded as a 3D object from a Premium Rich Media banner ad on the Web, and will allow the transmission of video and other content directly onto the desktop of Widget customers. Unicast 3D Ad Widgets are the latest addition to the leading Unicast Premium Rich Media (PRM) suite of digital products that leverage technology to provide a better branding experience for marketers across the Web. The Unicast Widget application is powered by the Unicast Widget Manager, which is a local engine for the delivery, installation, and management of widgets. Within the Widget Manager, the content producer identifies and registers content which is then assembled and customized for the end user. This allows the marketer to dynamically update and swap out content to make it relevant to the user. Once the widgets are loaded and active, the consumer can respond to visual cues of products, which enables a fluid dialogue between the marketer and the consumer. As a result, the user receives a highly customized visual experience and the marketer has a simple, efficient tool to reach the end-user with personalized messaging and special offers. "This new widget application is another example of how we continue to build upon our technology to enter emerging markets with creative Web marketing tools that have profound impact on the industry landscape," said Patrick Vogt, CEO of Viewpoint. "Our heritage in 3D technology sets us apart from our competitors, as we can offer a much stronger visual experience for both marketers and consumers. The ad widget is also stylistically flexible. Our 3D technology provides the capability to build widgets in any form factor, so that the widget itself can take the form of the company's mark, logo or brand icon. We are taking this new visual creativity to new levels in order to create a richer, more brand specific experience for both marketers and their customers." The Unicast 3D Advertising Widget offers the following features and benefits to marketers: -- Personalization - The widget application enables a personalized experience for customers to receive specific content upon request. This content can include videos, product information, special offers, sneak previews, and alert functionality. Widgets make it easier for marketers to connect with consumers to offer more customized and valuable experience with their brand. -- Branding - The 3D widget provides a persistent brand presence on thousands of desktops for users who have opted in to receive new offers. The 3D Widget technology allows for a one-to-one relationship which gives marketers the opportunity to better service their customers and enhance their brand reputation. -- Simplicity - Marketers integrate a branded Unicast 3D Ad Widget into their online premium rich media banners and then users can simply download the application to their desktop to begin receiving communications based on their preferred interests. -- Robust technology - The Unicast Widget has the bandwidth to serve an unlimited volume of Unicast PRM, including large video formats and truly interactive 3D content. "With the introduction of the 3D Ad Widget, Unicast once again offers Internet marketing tools that have profound improvements in functionality, design and performance over what is currently out there in the Widget space," continued Mr. Vogt. "Our latest technology is an excellent fit across many industries, providing a truly personalized experience for segments as diverse as entertainment, professional sports, financial, luxury goods, political and retail segments. This 3D Ad Widget has the potential to greatly enhance the digital strategy of any company that markets or sells on the Web, and we already have customers planning to use this technology in 2008." ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology and expertise in the creation, delivery and reporting of Premium Rich Media (PRM). Viewpoint's family of brands includes Unicast, the Online Advertising and Technology Group, and Springbox, the Digital Marketing Solutions Group. Viewpoint's technology and online advertising solutions are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at http://www.viewpoint.com/. The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England. FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Viewpoint, Unicast and Springbox are trademarks or registered trademarks of Viewpoint Corporation. Contact: Press: Or Ann Charles Steve Sumner Viewpoint Corporation Weber Shandwick 212-201-0821 212-445-8475 DATASOURCE: Viewpoint CONTACT: Ann Charles of Viewpoint, +1-212-201-0821, ; or Steve Sumner of Weber Shandwick, +1-212-445-8475, , for Viewpoint Web site: http://www.viewpoint.com/

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