Two Latest Offerings from Dell - Analyst Blog
12 März 2013 - 6:35PM
Zacks
On the verge of a proposed leveraged buyout ('LBO'),
Dell Inc. (DELL) created a ripple in the market
with its two new offerings. Dell launched Enterprise Mobility
Application solutions and Boomi Master Data Management ('MDM')
solutions.
Enterprise Mobility Application solutions, which will be offered
under Dell Services unit, will aid organizations in planning a
business strategy through tailored applications in order to boost
productivity of the mobile workforce and enhance customer
satisfaction.
The product suite includes functions such as Mobility Strategy
Consulting, Multi-Platform Application development (for
Apple Inc.’s (AAPL) iOS, Google
Inc.’s (GOOG) Android, Research In
Motion’s (BBRY) BlackBerry and Microsoft
Corp.’s (MSFT) Windows 8), User Experience, Mobile
Business Intelligence and Mobile Testing.
With the Enterprise Mobility Application suite, organizations can
access real-time data, respond to customer needs and serve them
better to get an edge over competitors.
Dell also announced the launch of Boomi Master Data Management
(MDM) software, which will be a part of Dell Software unit. Dell
took over Software-as-a-Service integration technology provider,
Boomi in Nov 2010. The reason behind acquiring Boomi was to get
hold of its “AtomSphere” technology, which helps users to integrate
and transfer data between and among cloud-based and on-premise
applications and also reduces cloud integration costs by 95%.
Generally, Master Data Management (MDM) comprises a set of
processes, governance, policies, standards and tools that
consistently defines and manages the master data (i.e.
non-transactional data entities) of an organization (which may also
include reference data).
Dell’s cloud-based MDM tool can help organizations to support
Master Data Management by removing duplicates, standardizing data,
incorporating rules to eliminate incorrect data from entering the
system in order to create an authoritative source of master
data.
With these two offerings, Dell will be fairly positioned to compete
with key players such as IBM Corp. (IBM),
AT&T Inc. (T) and Oracle
Corp. (ORCL).
Also, the adoption of these products can help Dell to diversify its
business for achieving better growth prospects ahead.
Currently, Dell has a Zacks Rank #3 (Hold), reflecting the ongoing
LBO proceedings.
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