SYDNEY, May 21, 2024
/PRNewswire/ -- Today, Booking.com releases new research, with
insights gathered from more than 31,000 travellers including 1,000
from Australia, exploring the
latest attitudes and priorities related to sustainable travel,
revealing:
- New data from the company's annual sustainable travel research
reveals over half of Aussie travellers (54%) feel travelling more
sustainably is important, but not a primary consideration when
planning or booking travel
- Almost two thirds of Aussies (67%) feel witnessing
sustainable practices during their travels inspires them to be more
sustainable
- Almost half of Aussies (47%) believe governments hold the
most potential for countering economic impacts of travel, and 40%
thinking travel service providers hold the key to counteracting the
environmental factors
"Whilst many Australian travellers have retained a sense of
optimism and a desire to have a more positive impact, there is a
critical opportunity for the industry to accelerate efforts to make
those choices easier for everyone," says Todd Lacey, Regional Manager of Booking.com in
Oceania.
"Regardless of where they are on their sustainability journey be
it booking a hotel, holiday home, rental car, flight or attraction
on Booking.com, we want to empower Aussie travellers to explore the
world more responsibly by enabling them to make choices that reduce
their environmental footprint without compromises. To support this,
we have an opportunity to collaboratively accelerate efforts to
make those choices easier for all while putting sustainability at
the forefront of the way we travel."
Download Booking.com's full 2024 Sustainable Travel Report, here
.For further information, contact: Claudia
Warren, bookingau@havasred.com
Methodology
Research commissioned by Booking.com and independently conducted
among a sample of 31,550 respondents across 34 countries and
territories (including 1,000 from Australia). In order to participate in this
survey, respondents had to be 18 years of age or older, had to have
travelled at least once in the past 12 months and must be planning
to travel in 2023, and be either the primary decision maker or
involved in the decision making of their travel. The survey was
taken online and took place in February
2024.
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