New Acxiom® Website Answers ‘What’s My Cluster?’ and Other Consumer Demographic Questions
12 November 2008 - 3:00PM
Business Wire
Acxiom� Corporation (NASDAQ: ACXM), a global leader in interactive
marketing services, announced today the launch of a new website
(www.PersonicX.com) that allows users to learn about consumer life
stage segments and to gain a better understanding of consumer
attitudes, behaviors and demographics. �PersonicX� is designed to
help companies locate the best prospects among all consumers and
better understand their needs, desires and buying habits,� said
Louis Rolleigh, segmentation product leader for Acxiom. �The new
website makes learning about segmentation easy and enjoyable, and
it provides resources for digging deeper as well.� Acxiom�s
PersonicX is a household-level segmentation and visualization suite
that uses analytical and mapping tools to place U.S. households
into distinct segments and groups based on specific consumer
behavior and demographic characteristics. Unlike other segmentation
systems, PersonicX doesn�t assume people or family groups living in
the same geographical area share all the same needs or habits. With
PersonicX, each unique U.S. household is �clustered� with similar
households based on specific consumer behavior and demographic
characteristics. PersonicX consumer segmentation allows businesses
to focus marketing resources where they will produce the greatest
market penetration and highest ROI. Companies can also optimize the
creation, distribution, pricing and promotion of products over
time, based on their success rate with targeted segments.
�Businesses can use PersonicX to make intelligent marketing
decisions to greatly improve their return on investment,� added
Rolleigh. �We�re excited to provide this unique service to our
customers.� The �What�s My Cluster� feature
(http://www.personicx.com/cluster) allows users to enter
demographic information and quickly see how varying characteristics
such as age and home owner/renter status affect the assignment of a
household to a particular cluster. A marketer can immediately see
how powerful segmentation can be for better targeting and
customizing messages and offers to the right consumers. About
Acxiom The global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com. Acxiom and PersonicX are registered trademarks of
Acxiom Corporation. About Acxiom Data Products Acxiom�s data
products deliver industry-leading customer and prospect information
to enable companies to make better, faster and more insightful
marketing decisions by helping them understand their customers with
the most accurate, comprehensive and multi-sourced consumer data in
the industry. PersonicX is Acxiom�s household-level segmentation
and visualization suite that leverages analytical and mapping tools
as well as multiple segmentations that place U.S. households into
distinct segments and grouping based upon specific consumer
behavior and demographic characteristics. The PersonicX
segmentations are driven by Acxiom�s InfoBase-X, the largest, most
accurate, compreh
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