Chosen for its innovative thinking and robust
brand and talent relationships, Allied Global Marketing will
develop the organization's partnership efforts
BOSTON, Feb. 5, 2024
/PRNewswire/ -- Allied Global Marketing, a full-service marketing
agency working with the world's largest entertainment, culture and
lifestyle brands, has been selected by Holland America Line as
its agency of record for partnerships. Allied will partner with top
brands to maximize its extensive relationships to bring Holland
America Line opportunities for partnerships and collaborations that
enhance connections to the brand's audience.
"The Partnerships team at Allied Global Marketing is uniquely
positioned to join forces with Holland America Line," said
Kacy Cole, Holland America Line's
Chief Marketing Officer. "We found their industry expertise,
innovative approach, and creative insights to be the perfect fit
for us. We are genuinely excited to collaborate to create
meaningful brand connections for the Holland America Line
consumer."
Holland America Line
is launching several new and exciting initiatives including a
new, global fresh fish program, onboard initiatives, and
regional enhancements. Partners connected to these categories
will be part of these initiatives, giving consumers a chance to
experience all that Holland America Line has to offer for guests
while they are on board or at home.
"We're delighted for the opportunity to partner with Holland
America Line and work alongside one of the best cruise lines in the
industry," said Erin Corbett, Allied's Executive Vice
President of Partnerships. "Kacy has long held a vision for true
integrated partnerships, and we are excited to leverage our team's
innovation to bring that vision to life. Recognized worldwide
for unforgettable experiences on ship and on shore, Holland America
Line is renowned for its carefully crafted itineraries, culinary
excellence and personalized service that won Cruise Critic's
Readers' Choice 'Best Service' award. We're thrilled to
work to further share this messaging to consumers via exciting and
exclusive collaborations."
The first two partnerships of this agency relationship launched
Fall 2023 beginning with Holland America Line's naming of
Allied Global Marketing client, Chef Masaharu Morimoto as its 'Fresh Fish Ambassador'
for the Global Fresh Fish Program.
Next, Holland America Line is offering consumers a chance to
discover an ocean of flavor with Vital Choice, the leader in wild
caught fish & seafood, as they collaborate to help guests enjoy
the same fresh fish cuisine recipes at sea and at home. Vital
Choice-inspired dishes will be served on cruises in the
Caribbean and Alaska while Holland America Line branded
recipes are available through the Vital Choice catalogues
online.
Many more partnerships are in the works and will be announced in
the coming months.
ABOUT ALLIED GLOBAL MARKETING
In business for over 30 years, Allied has built upon its roots in
advertising and publicity for movie studios to become a global
leader in entertainment, culture, and lifestyle marketing.
Allied's global team of over 400 specialists across 23 offices
in North America, Europe and APAC uses proprietary
technology and AI to create campaigns that drive conversion for
some of the world's biggest brands and their diverse customers
across film, TV, streaming, sports, gaming, live entertainment,
cultural institutions, hospitality, and consumer brands.
Allied Global Marketing Partnerships represents clients in
brand, travel, hospitality, entertainment, video games and many
other major categories.
ABOUT HOLLAND AMERICA LINE
Holland America Line, part of Carnival Corporation and plc
(NYSE/LSE:CCL and NYSE:CUK), has been exploring the world for 150
years with expertly crafted itineraries, extraordinary service and
genuine connections to each destination. Offering an ideal
mid-sized ship experience, its fleet visits nearly 400 ports in 114
countries around the world and has shared the thrill of
Alaska for more than 75 years —
longer than any other cruise line. Holland America Line's 11 vessels feature a diverse
range of enriching activities and amenities focused on destination
immersion and personalized travel. Guests enjoy the best
entertainment at sea each evening and dining venues featuring
exclusive dishes by world-famous chefs. A new global fresh fish
program brings more than 80 types of fresh fish on board, sourced,
and served locally in regions around the world.
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SOURCE Allied-THA