- The partnership between the luxury cruise brand Cunard
and Circle of Style will give people the opportunity to have their
own pre-loved outfits curated and made available for them to
purchase ahead of their next voyage
- Using only pre-loved clothing, this collection serves as an
ode to the trends of each decade from 1900 to 1990, but with a
modern twist for today's cruise guests
SOUTHAMPTON, England, Nov. 28,
2023 /PRNewswire/ -- To celebrate 100 years
since cruise collections first became part of the coveted fashion
scene, Cunard has partnered with pioneer of second-hand fashion,
Bay Garnett, and pre-loved styling service, Circle of Style, to
create the 'Cunard Capsule Cruise Collection'. A capsule collection
that draws inspiration from the rich legacy of cruise couture
fashion that has evolved since the 1900s.
![Cunard launches limited-edition capsule cruise collection with Circle of Style Cunard launches limited-edition capsule cruise collection with Circle of Style](https://mma.prnewswire.com/media/2286162/Cunard.jpg)
To celebrate the introduction of the new capsule collection,
Cunard and Circle of Style are offering style aficionados an
exclusive chance to create their own one-of-a-kind pre-loved cruise
wardrobe ahead of their next voyage with a bespoke styling service.
The first 100 people who visit
https://www.cunard.com/en-gb/circle-of-style and follow the
instructions will get exclusive access to the styling service.
These lucky 100 will be paired with an expert at Circle of Style,
who will artfully assemble a carefully curated wardrobe that they
may purchase for use on their next cruise, drawing inspiration from
the Cunard Capsule Cruise Collection looks.
Pioneer of second-hand fashion, Bay Garnett, said: "Fashion from
the past gives a rich and vibrant tapestry for ideas and
inspiration. I frequently draw inspiration from fashion moments of
the past spanning several decades to reimagine contemporary
looks. Delving into Cunard's photographic archive to find
inspiration for the new Capsule Cruise Collection was a wonderful
and super interesting journey. The process of curating ten stylish
and contemporary ensembles, with each one being inspired by the
quintessential fashion moment of its respective decade, has been a
lovely, perfect and fascinating project."
The exclusive Cunard Capsule Cruise collection is inspired by
Cunard's extensive archive images - with ten looks from ten decades
of cruising, each one inspired by the fashion trends of the time.
From the prim and proper 1900s through to the bold colour of the
1970s and the contemporary cool of the 1990s, each piece within the
collection celebrates the style of its decade, with a modern twist
perfect for present day style enthusiasts.
Throughout the decades, fashion has always played an important
part in Cunard's heritage, from hosting celebrities including
Elizabeth Taylor, Marlene Dietrich and Rita Hayworth to being the first cruise company
to hold a transatlantic fashion week cruise. Glamour and fashion
has always been linked to cruising and the capsule collection aims
to help future guests capture this spirit, whatever their
style.
Within the capsule wardrobes will be a selection of pre-loved
pieces from a variety of renowned designers such as Chanel,
Burberry, A.P.C and Alexander
McQueen and many more within Circle of Style's archive, all
of which will be available to purchase.
Katie McAlister, President of
Cunard said: "We're incredibly excited to see this partnership come
to life and offer customers the opportunity to celebrate 100 years
of cruise couture with us. Fashion has always been and remains an
important part of cruising heritage and therefore this collection
embraces history in a relevant yet modern way in true Cunard
style."
To view the Cunard Capsule Cruise Collection looks created with
Bay Garnett and Circle of Style and be one of the 100 people to get
access to the exclusive styling service, visit
https://www.cunard.com/en-gb/circle-of-style.
Notes to Editors
Social Media
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline
Media Assets (for media only)
Cunard photography is available online
at https://cunard.assetbank-server.com
Email: pressoffice@cunard.co.uk
Password: Cunard175
ABOUT CUNARD:
Cunard is a luxury British cruise line, renowned for creating
unforgettable experiences around the world. Cunard has been a
leading operator of passenger ships on the North Atlantic, since
1840, celebrating an incredible 183 years of operation. A pioneer
in transatlantic journeys for generations, Cunard is world class.
The Cunard experience is built on fine dining, hand-selected
entertainment and outstanding service. From five-star restaurants
and in-suite dining to inspiring guest speakers, the library and
film screenings, every detail has been meticulously crafted to make
the experience unforgettable. Destinations include Europe, the Caribbean, the Far East and Australia.
There are currently three Cunard ships, Queen Mary 2, Queen
Elizabeth and Queen Victoria
and a fourth ship, Queen Anne, will
enter service in 2024. This investment is part of the company's
ambitious plans for the future of Cunard globally and will be the
first time since 1999 that Cunard will have four ships in
simultaneous service. Cunard is based at Carnival House in
Southampton and has been owned
since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE:
CCL) (LSE: CCL) (NYSE: CUK).
Photo - https://mma.prnewswire.com/media/2286162/Cunard.jpg
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