AT&T and TransUnion Launch the Industry’s First In-Network Branded Call Display with Logos
30 Januar 2024 - 2:00PM
AT&T and TransUnion (NYSE: TRU) are now offering outgoing calls
for businesses that display a brand name and logo on the receiver’s
phone – with two new features to improve consumer trust:
- Recipients no longer need a special
app on their mobile device to see the caller’s brand logo.
- The branded calls with logos are
verified with STIR/SHAKEN, a set of standards used to help confirm
the number has not been illegally spoofed.
Both of these are industry firsts for branded call displays,
thanks to TruContact™ Branded Call Display, powered by
Neustar®. If a business is participating in the program, AT&T
wireless customers will be able to easily recognize and have more
confidence in the identity of the caller.1 This helps customers to
decide more accurately which calls they want to answer.
“We’re obsessed with giving our customers secure and trusted
calls, so we’re excited to work with TransUnion for a richer, more
helpful visual experience,” said Erin Scarborough, AT&T senior
vice president of Mass Markets Product Management. “And since we
use STIR/SHAKEN verification, our customers will be able to connect
with greater confidence to the brands they may want or
need to connect with.”
Missed connections are bad for consumers and businesses alike,
and consumers want more protection against unwanted calls and
fraud, according to a recent TransUnion survey. Respondents
said:
- 73% don’t answer calls from unknown callers because they assume
it’s a robocall where someone is trying to sell them
something.
- 73% have declined to answer a phone call due to safety/fraud
concerns and learned afterwards that it was a legitimate call.
- 58% received important phone calls to their mobile phones in
the past three months they didn’t answer because they didn’t
recognize the caller.
- 76% would be likely to answer calls from businesses they use if
the companies displayed their name and logo on the calls.
- 57% indicated “verification the call has not been spoofed” is a
top feature.
“The delivery of Branded Call Display logos represents the
culmination of years of collaboration between AT&T and Neustar,
now part of TransUnion,” said James Garvert, TransUnion senior vice
president and general manager, TruContact™ Communications
Solutions. “We have delivered Caller ID for landlines, evolved to
the first generation of branded calling, and now we’ve set the
stage for Branded Calls Display logos. This is helping restore
trust in the phone to protect enterprises and consumers alike.”
Business customers can visit TransUnion to learn more about
TruContact™ Branded Call Display. AT&T wireless customers don’t
need to do anything. Logos will appear on incoming calls from
participating businesses and organizations.
1 On Android devices, branded logo appears when the phone rings,
and it also appears in the call details page after the call is
missed. On other operating systems, branded logo appears if the
phone is unlocked or facial recognition is engaged.
About AT&TWe help more than 100 million
U.S. families, friends and neighbors, plus nearly 2.5 million
businesses, connect to greater possibility. From the first phone
call 140+ years ago to our 5G wireless and multi-gig internet
offerings today, we @ATT innovate to improve lives. For more
information about AT&T Inc. (NYSE:T), please visit us at
about.att.com. Investors can learn more at investors.att.com.
About TransUnion (NYSE: TRU) TransUnion is a
global information and insights company with over 13,000 associates
operating in more than 30 countries. We make trust possible by
ensuring each person is reliably represented in the marketplace. We
do this with a Tru™ picture of each person: an actionable view of
consumers, stewarded with care. Through our acquisitions and
technology investments we have developed innovative solutions that
extend beyond our strong foundation in core credit into areas such
as marketing, fraud, risk and advanced analytics. As a result,
consumers and businesses can transact with confidence and achieve
great things. We call this Information for Good® — and it leads to
economic opportunity, great experiences and personal empowerment
for millions of people around the
world. http://www.transunion.com/business
Contact |
Dave BlumbergTransUnion |
E-mail |
david.blumberg@transunion.com |
Telephone |
312-972-6646 |
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