First of its Kind Virtual Reality Initiative to Enrich Lives
of Aging Adults in Over 500 Senior Care Communities
Nationwide
LAS
VEGAS, Jan. 9, 2024 /PRNewswire/ -- Mynd
Immersive, previously known as MyndVR, is proud to announce the
launch of the Great American Elderverse at CES 2024. This
groundbreaking national campaign, supported by collaborations with
AT&T, HTC VIVE, and the CTA Foundation, is set to transform the
lives of millions of older adults across the United States in the years to come. As a
starting point, this initiative is intended to introduce Mynd
Immersive's virtual reality (VR) therapeutics to over 500
underserved senior care communities, powered by VIVE's expanding
product line, including VIVE Flow, VIVE XR Elite, and VIVE
Focus 3.
The Elderverse is a virtual destination filled with love, care,
and compassion for older adults, with exercises and experiences to
promote mental, physical, emotional, and cognitive health. In this
unique digital world, seniors can explore Meditation Island, play
Mynd games, or travel the world and beyond, all from the safety and
comfort of their communities. Recent research from Stanford University has shown the cognitive
benefits of VR for older adults and caregivers alike, with 57.9% of
older adults feeling less isolated from the outside world after
using Mynd and 81.5% of caregivers enjoying their
interactions with residents more while using Mynd Immersive.
"Our elders have earned this technology. They have contributed
so much to our society, and it's time to give back to them with the
wonders of virtual reality, enhancing their lives in ways
previously unimaginable," states Chris
Brickler, CEO of Mynd Immersive. "By introducing this new
world, we aim to provide meaningful experiences that honor their
wisdom and bring new possibilities for joy, connection and
fulfillment, key happiness indicators many Americans lack as they
hit their 60s and upward."
"This philanthropic initiative is a testament to the power of
technology in creating positive change in our communities,
particularly for those who are most in need of innovative solutions
to improve their quality of life," said Steve Ewell, Executive Director of the CTA
Foundation. "We're thrilled to see The Great American Elderverse
launch at CES 2024!"
"Our collaboration with Mynd Immersive in the Elderverse project
aligns perfectly with our mission to connect people in meaningful
ways," explained Joe Drygas, Head of
AT&T Healthcare. "The power of 5G will help ensure that these
transformative experiences are seamlessly delivered to enrich the
lives of seniors."
Further bolstering this initiative, HTC VIVE is donating its
lightweight, VIVE Flow immersive glasses to the participating
communities. "Mynd Immersive and HTC VIVE share a common goal of
improving quality of life for people through technology. We have
been working together for several years to enhance the lives of the
aging population with VR, and the Elderverse program is an exciting
opportunity to reach even more communities," said Cher Wang, Co-founder and Chairwoman of HTC.
"The VIVE Flow is perfect for an array of senior living settings
because it was designed to be comfortable, compact and incredibly
easy to use."
Join Us in Expanding the Elderverse. The Great American
Elderverse has been made possible by generous donations from
several family foundations. We invite other foundations and
philanthropists to join us in this noble cause. Your support can
help expand this initiative, bringing transformative VR experiences
to even more senior care communities nationwide. Together, we can
make a significant impact on the lives and well-being of our
elderly population.
For more information on how to contribute to the success of the
Elderverse, please visit
https://www.myndimmersive.com/elderverse.
The Great American Elderverse represents a significant leap
forward in the use of digital therapeutics and immersive content
for the betterment of senior health and wellness.
About Mynd Immersive
Mynd Immersive, formerly MyndVR,
is a leading technology company specializing in the development of
virtual reality solutions aimed at improving the lives of older
adults. With a focus on cognitive, emotional, and physical
well-being, Mynd Immersive is at the forefront of using VR
technology for enhancing the quality of life for seniors.
About HTC
HTC VIVE is the premier virtual reality
(VR) platform and ecosystem that creates true-to-life VR
experiences for businesses and consumers. The VIVE ecosystem is
built around premium VR hardware, software, and content. The VIVE
business encompasses best-in-class XR hardware; VIVEPORT platform
and app store; VIVE Enterprise Solutions for business customers;
VIVE X, a US$100M VR business
accelerator; and VIVE ARTS for cultural initiatives. For more
information, please visit www.vive.com.
About AT&T
We help more than 100 million U.S.
families, friends and neighbors, plus nearly 2.5 million
businesses, connect to greater possibility. From the first phone
call 140+ years ago to our 5G wireless and multi-gig internet
offerings today, we @ATT innovate to improve lives. For more
information about AT&T Inc. (NYSE:T), please visit us at
about.att.com. Investors can learn more at investors.att.com.
About the CTA Foundation
The CTA Foundation is a
public, national foundation affiliated with the Consumer Technology
Association (CTA)®. The foundation's grants strategically support
programs that improve the lives of older adults and people with
disabilities. The foundation also facilitates dialogue among
industry, consumers, government, advocacy groups and other key
stakeholders to advance our mission. Learn more at
CTAFoundation.tech.
CONTACT: myndvr@5wpr.com
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SOURCE MyndVR Inc.