Starting at $1,850
per key*, INNOV8TE 2.0 sets a new standard in economy room design,
helping boost guest satisfaction and maximize owner
savings
PARSIPPANY, N.J., Sept. 17,
2024 /PRNewswire/ -- Super 8 by Wyndham owners
looking to revitalize their guestrooms can now adopt the
cutting-edge INNOV8TE 2.0 design package. The next iteration of the
INNOV8TE program, developed in collaboration with experienced
owners and top design experts, combines sleek, stylish upgrades
with increased operational efficiency. Available across the U.S.
and Canada, INNOV8TE 2.0 is a
cost-effective upgrade that elevates the hotel experience, starting
at just $1,850 per key*.
Making its debut amid the brand's 50th anniversary, INNOV8TE 2.0
is designed with today's travelers in mind, featuring refreshed
color schemes, sleek furniture upgrades, crisp bedding, and durable
flooring options all crafted to enhance the overall guest
experience. With easy maintenance and straightforward installation,
INNOV8TE 2.0 is a bold step forward for hotels looking to embrace
the latest trends.
"As we celebrate our 50-year milestone, one thing's clear:
Super 8 is not slowing down. Our commitment to innovation has
driven us to create INNOV8TE 2.0, which is more than just an
upgrade—it's a bold leap forward. By placing our owners at the
center of everything we do, we're elevating economy with a
seamless, easy-to-implement design upgrade that streamlines hotel
operations and helps drive success. With INNOV8TE, we're not just
keeping pace—we're setting the standard."
- Mike
Mueller, President, Super 8 by Wyndham
Driving Innovation with Owners in Mind
With
accent pieces that bring the vibrancy of Super 8 to life, combined
with sleek, easy-to-clean furniture, resilient flooring, and fresh,
triple-sheeted bedding, INNOV8TE 2.0 offers a stylish upgrade to
hotels.
Beyond aesthetics, the package delivers practical benefits by
streamlining housekeeping for more efficient maintenance, using
durable, long-lasting materials to cut replacement costs, and
optimizing every inch of space to enhance room functionality. These
combined improvements make it a game-changer for hotel operations.
Upgraded features include:
- Sleek and Efficient Case Goods: New lighter-colored
finishes brighten the room and are designed to maximize every inch
of space. Upgrades include a combo unit that integrates the
refrigerator, microwave, TV, along with new bedside tables, all
with an open-front design that helps prevent guests from leaving
personal items behind and minimizes cleaning time. Additionally,
furniture arrives fully assembled, helping owners bypass setup
hassles for a smooth installation.
- Vibrant Accents: For road warriors who love Super 8's
iconic colors, new accents like red desk lamps and seating, and
bold yellow accents seamlessly incorporate these hues, infusing the
space with vibrant energy. A fresh addition to the INNOV8TE design,
a new 3-hook wall-mounted panel replaces traditional clothes racks
with a space-efficient alternative.
- Modern Window Treatments: Roller shades offer an
easy-to-clean, simple-to-install, and durable solution that helps
enhance energy efficiency by blocking excess sunlight. For those
who prefer traditional drapes, a selection of new, modern patterns
is available to complement the room decor.
- Stylish Flooring Options: With easy installation and
excellent resistance to stains, scratches, and everyday wear, LVT
flooring combines durability with a sleek, sophisticated
appearance. Owners who prefer carpeting will find the new versatile
gray and charcoal designs both durable and well-suited for high
foot traffic.
- Sleek Seating: The lounge chair, a seating staple, is
compact to maximize room space while mixing in a vibrant splash of
red. Featuring durable vinyl upholstery, it blends comfort with
easy maintenance.
- Signature Black-And-White Headboard Art: A hallmark of
the Super 8 room, the iconic headboard returns with a vibrant pop
of yellow. Loved by both guests and owners, it features hyper-local
artwork that offers a unique sense of place at every hotel. More
than just stylish, it's durability and easy cleaning, provide
lasting quality with minimal upkeep.
Saving Owners Time and Money
The beauty of INNOV8TE
2.0 lies in its flexibility, with owners able to opt for either a
complete guestroom upgrade or gradual improvements, so they can
update rooms at their own pace or all at once. Through Wyndham's
Manufacturer Direct program, owners can independently integrate
INNOV8TE 2.0 into their hotels, benefiting from cost savings and
the ability to select and install elements that best suit their
hotel's needs. For those who prefer a more traditional renovation
route, Wyndham offers support through its Procurement Service
Providers.
INNOV8TE 2.0 was first unveiled to owners at Wyndham's Global
Conference in Anaheim, California,
in September 2023 and is now
available. For additional details on the latest room designs, as
well as franchising opportunities with Wyndham Hotels &
Resorts, visit www.wyndhamdevelopment.com.
*INNOV8TE 2.0 king room configurations start at US$1,850 per key, not including freight, tax and
installation.
About Super 8 by Wyndham
For five decades, Super 8®
by Wyndham—one of the world's largest economy hotel brands with
more than 2,600 hotels globally—has served as a trusted and
convenient companion on the road. Today, we're on a mission to
elevate economy, modernizing the brand for the next generation of
traveler with redesigned rooms, fast, free Wi-Fi and a
complimentary light breakfast. Learn more www.super8.com. Like us
on Facebook and follow us on Instagram. For development
opportunities, visit www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with approximately 9,200
hotels across over 95 countries on six continents. Through its
network of nearly 885,000 rooms appealing to the everyday traveler,
Wyndham commands a leading presence in the economy and midscale
segments of the lodging industry. The Company operates a portfolio
of 25 hotel brands, including Super 8®, Days Inn®, Ramada®,
Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn
Suites®, Trademark Collection® and Wyndham®. The Company's
award-winning Wyndham Rewards loyalty program offers approximately
110 million enrolled members the opportunity to redeem points at
thousands of hotels, vacation club resorts and vacation rentals
globally. For more information, visit wyndhamhotels.com.
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SOURCE Wyndham Hotels & Resorts
