Q2 Holdings Launches Groundbreaking Data Analytics Platform for Community FIs
10 Januar 2017 - 2:00PM
Business Wire
Q2 SMART utilizes machine learning and
statistical analysis to unlock actionable customer insights to
drive improved targeting, products, growth and revenue across
channels
Q2 Holdings, Inc. (NYSE: QTWO), a leading provider of secure,
cloud-based digital banking solutions for community-focused
financial institutions (FIs), announced today the availability of
Q2 SMART, a targeting and messaging platform that empowers FIs to
unlock actionable customer insights and engage account holders at
unprecedented levels.
Built from the ground up by Q2 data scientists, Q2 SMART
utilizes machine learning and unique statistical analysis to
identify behavioral “traits” that help FIs anticipate customers’
needs and engage account holders with better, more fitting product
recommendations.
“Q2 SMART strikes the balance in an FI’s struggle to reconcile
the need for a data analytics platform with the reality of a
constrained operating budget,” said Adam Anderson, chief technology
officer at Q2. “We do all the heavy lifting for you - what was once
a mountain of untapped customer data is now the key to identifying
real account holder needs that will ultimately drive new
conversations across digital channels as well as growth and revenue
opportunities for community FIs.”
Q2 SMART is the only recommendation engine of its kind with
several key differentiators:
- A multichannel approach to behavioral
targeting that allows FIs to target multiple customer touchpoints,
based on customer behavior, making it easy for FIs to create new
custom campaigns, conversations and offers based on specific user
behaviors rather than just demographics.
- A recommendation engine that uses
Q2-developed machine learning algorithms to determine which
products an account holder is more likely to adopt.
- The same machine learning techniques
that power the recommendation engine also analyze customer deposit
and payment patterns to recognize uncharacteristic balances or
behavior at any given time.
- Q2 SMART integrates seamlessly into the
Q2 Platform, presenting behavioral user data into clear metrics,
graphs and charts that are updated daily and are easily understood
through an intuitive user interface.
Q2 SMART was also designed in close partnership with Q2
customers. More than 40 institutions have assisted in Q2 SMART’s
development process over two years, with hundreds of interactions
guiding the design team to the existing feature set.
The result is a platform integration that uses data as a
competitive advantage to drive institutional growth by delivering
the most relevant and customized message possible to the right
customer at the right time without additional burden on IT,
marketing or other FI resources.
About Q2 Holdings, Inc.
Q2 Holdings, Inc. (Q2) is a leading provider of secure,
cloud-based digital banking solutions headquartered in Austin,
Texas. Q2 is driven by a culture of partnership and dedication
to empowering community-focused banks and credit unions with
digital banking solutions that help them stand apart, scale
smart and grow beyond with retail and commercial
account holders. Q2’s solutions are designed to deliver a
compelling, secure and consistent user experience on any
device and enable customers to improve account holder retention and
to create incremental sales opportunities. To learn more about
Q2, visit www.q2ebanking.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170110005177/en/
Red Fan CommunicationsLindsay Mason & Matt Beezley,
512-551-9253lindsay@redfancommunications.commatt@redfancommunications.com
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