The Iconic Whiskey Brand and Comedian Cheers
to Unconventional Drinking Locales Across the Country in New
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NEW
YORK, Jan. 30, 2023 /PRNewswire/ -- Kicking
off the New Year, Seagram's 7 Crown American Blended Whiskey is
raising a 7&7 to drinking spots across the country by teaming
up with actor and comedian, Iliza
Shlesinger, to launch the new "It's Your Spot" campaign!
Inspired by dive bar regulars and how they have transformed their
spaces into local staples over the years, the new videos from the
brand are shining a light on the fact that unofficial drinking
spots can often become the centerpiece of great memories.
The new "It's Your Spot" videos - titled "Football" and
"Fishing" - highlight the uniqueness of these destinations. Whether
it's your secret fishing spot or an old garage filled with football
memorabilia, Shlesinger shows that Seagram's 7 is a drink perfect
for a variety of occasions.
"Sometimes the best things in life can be pretty
unconventional," said Iliza
Shlesinger, Seagram's 7 Brand Partner. "The thing I love
most about Seagram's 7 is that you don't need all of the bells and
whistles to make an amazing cocktail while making equally amazing
memories. As long as you're with great company, the rest will fall
into place."
Shlesinger has previously partnered with Seagram's 7 for its
National Dive Bar Day campaigns. In 2021, the comedian fronted the
"Keep the Dive Alive" campaign where the brand celebrated dive bar
regulars by awarding seven lucky winners with $700 checks.
"We love how this new campaign is a celebration of all the
special off-premise spots that have extraordinary meaning to those
'Regulars' who know," said Dina
Krannich, Senior Brand Manager of Seagram's 7. "These
spots pull together elements that connect to the feeling of being
back in our regular bars we know and love."
Seagram's 7 is a carefully blended American whiskey aged in oak
with a rich and casual history. The whiskey shares a storied past
with dive bars, as both have been an integral part of American
drinking culture.
No matter how you choose to enjoy a 7&7, Seagram's 7 reminds
you to always drink responsibly.
ABOUT ILIZA SHLESINGER
Iliza Shlesinger is an
award-winning comedian and multi-hyphenate
actor-writer-producer-author, selling out theatres around the globe
with a devoted fanbase who create their own Iliza-inspired swag to
wear to her shows. Visit www.iliza.com for more information.
ABOUT SEAGRAM'S 7
Seagram's 7 Crown American Blended Whiskey is an American icon
with a rich heritage dating back to the 1930s. A blended American
whiskey, Seagram's 7 has a legacy of bringing people together
through its easy-to-drink, smooth liquid. Seagram's 7 is casual,
approachable and has a taste profile that stands the test of time
on its own and in its signature drink, the 7 & 7. For more
information, visit seagrams7.com and follow us on Instagram
@seagrams7. Seagram's 7 encourages all consumers to please enjoy
responsibly.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
Related Links
https://www.seagrams7.com/
Media Contact:
TAYLOR
Seagrams@taylorstrategy.com
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SOURCE Seagram's 7 American Blended Whiskey