New Research From Assurant Finds Renters Value Tech Support and Connected Living Options
Tech Support and Connected Ecosystems
Increasingly Important Opportunities for Property Management
New research from Assurant, Inc. (NYSE:AIZ), a leading global
business services company that supports, protects and connects
major consumer purchases, reveals that the average renter believes
offering tech support, as well as connected home ecosystems,
significantly increases property management companies’ positive
brand perception and would influence their next rental choice.
Assurant’s proprietary consumer insights research explores U.S.
renters’ attitudes towards connected devices and smart home living
during 2023. According to the research, 86 percent of renters
indicated that adding a tech support service to their building
could significantly increase the positive brand perception for
property management companies. Additionally, 56 percent of renters
indicated that the availability of a connected ecosystem could
influence their future rental choice when looking at comparable
“Renters’ priorities are changing as the demand for
work-from-home amenities and other connected features become the
norm,” said Ryan Lumsden, president of Assurant Renters Solutions.
“As a result, 24/7 technical support modernizes a building’s
maintenance support to address the new problems renters face
without having to add additional headcount.”
As smart home technology continues to grow, so does a desire
among renters for helpful technical support. Among the
- Nearly 20 percent admitted that they need technical
assistance on a regular basis.
- 62 percent perceived a product that offers unlimited,
personalized tech support that could be included as part of a lease
agreement as highly valuable.
- 57 percent perceived a product that offers personalized
tech support services for a nominal fee as highly
“The research makes clear that technical support service is an
increasingly attractive and unique solution to support renters who
need help with their connected appliances and devices,” said
Lumsden. “Property management companies that adapt to the changing
landscape and create additional, relevant value for their tenants
can position themselves favorably in the minds of renters.”
Assurant is, once again, leading the way with a new, innovative
solution for partners with its Personal TechPro product - the
rental industry’s first solution of this kind. Assurant has years
of experience protecting connected devices for major consumer
brands and is now able to offer property management companies the
same level of support no other renter’s solution provider can.
Assurant’s consumer insights research examined renters’
attitudes toward connected smart home devices and tech support, and
how those attitudes impact property management companies. The
research is comprised of responses from 1,000 renters from
representative age groups and a mix of community types based on
building size to ensure that there was routine interaction with a
leasing agent and/or property management company.
Assurant, Inc. (NYSE: AIZ) is a leading global business services
company that supports, protects, and connects major consumer
purchases. A Fortune 500 company with a presence in 21 countries,
Assurant supports the advancement of the connected world by
partnering with the world’s leading brands to develop innovative
solutions and to deliver an enhanced customer experience through
mobile device solutions, extended service contracts, vehicle
protection services, renters insurance, lender-placed insurance
products and other products.
Learn more at assurant.com or on Twitter @Assurant.
version on businesswire.com: https://www.businesswire.com/news/home/20230626169260/en/
Andrew DeChellis Andrew.email@example.com
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