Regulatory News:
PSA Peugeot Citroën (Paris:UG):
- PSA Peugeot Citroën unit sales up
4.3% to 2,939 million vehicles in 2014 compared to 2013
- China now the Group’s largest
market, with unit sales up 31.9% to 734,000
- Strong growth in Europe, with
1,761,000 vehicles sold, for an increase of 8.1%
- Worldwide success for the entire
PEUGEOT product range: globalisation of models that end in 8
and successful move upmarket with a strong contribution from the
PEUGEOT 308 and the PEUGEOT 2008 and 3008 crossovers
- Good performance from CITROËN-brand
models: the new CITROËN C4 Picasso is the European leader in
the MPV segment, the CITROËN C4 Cactus has exceeded objectives
since launch and the C-Elysée has been resounding success in China,
where it is Dongfeng Peugeot Citroën Automobile’s (DPCA’s)
best-selling model with more than 100,000 units sold
- Global launch of DS as the Group’s
premium brand
- Tangible results from the Group’s
inventory reduction initiatives, with inventories at
end-December significantly lower than initially expected
Europe
The Group sustained its results in a growing, yet fragile
market.
- Group sales in Europe rose 8.1%
year-on-year to 1,761,000 units, reflecting the favourable market
reaction to the Peugeot 308, voted 2013 car of the year (56,900
units sold), and the positive results of the C4 Cactus (more than
36,800 orders booked as of 31 December 2014).
- Registrations of PEUGEOT-brand
vehicles increased by 6.2% to 952,000 units. The range’s updated
and consistent model line-up, combined with the dealership
network’s management of net pricing and a high standard of service
quality enhanced the brand’s attractiveness and helped it deliver
robust, profitable growth. Peugeot gained 0.3 points in the
consumer sales channel, a benchmark indicator.
- CITROËN outperformed the market
while focusing on the most profitable distribution channels, with
registrations up 7.2% to 689,000 units and market share gains in
France, the United Kingdom, Spain and Germany. This positive
momentum was driven by the brand’s successful product offensive,
headed in particular by the new C4 Picasso, the European MPV leader
with 120,000 units sold in 2014, and the year’s three successful
model launches: the new Jumper introduced in April (31,000 units
sold), the new C1 (41,000 units sold) and the C4-Cactus introduced
in June (42,000 units sold).
- DS registrations in Europe
totalled 85,900 units. The brand is concentrating on profitable
sales channels to preserve its models’ long-term resale value. In
addition, 61 dedicated points of sale (58 DS Salons and three DS
Stores) have been opened. The year was shaped by a technological
offensive that included the introduction of six new powertrains and
a new Xenon Full-LED signature.
China and Southeast Asia
The PEUGEOT, CITROËN and DS brands all set new sales records
in China, which is now the Group's largest market.
- The Chinese market again expanded
significantly, with demand up 11,5%. The Group achieved unit sales
of 734,000, lifting its market share to 4.4% from 3.6% in
2013.
- The PEUGEOT brand had another
record year with unit sales rising 43.1% to 386,565, the strongest
increase among the market’s top 20 players. The PEUGEOT 3008 and
2008 fully benefited from growth in the SUV segment and accounted
for a third of Dongfeng Peugeot’s sales. In the C segment, which
represents 52% of the Chinese passenger car market, the new Peugeot
408 got off to a quick start with 30,943 units sold in four months.
The brand also added 100 dealerships to its network in 2014.
- CITROËN also outpaced the
market, setting a new sales record with growth of 14.3% to 320,000
units sold. China now accounts for more than one out of four
CITROËN sold worldwide and has confirmed its status as the brand’s
leading market, ahead of France. This performance was driven in
part by the success of recent launches, including the new CITROËN
C-Elysée, Dongfeng Citroën’s best-selling model with more than
100,000 units sold in 2014, and the Citroën C4-L, which sold 66,000
units during the year. The brand extended its line-up in December
with the introduction of the C3-XR SUV. The year’s performance was
also supported by Dongfeng Citroën’s increasingly tight-knit and
well-respected dealership network, which ranked first in JD Power’s
2014 China Sales Satisfaction Index (SSI) study.
- Sales of DS-brand models have taken off
in China, for a total of 26,000 units in 2014, thanks to a premium
line-up comprising three models produced in Shenzhen and launched
just one year ago: the DS5, the DS 5LS and the DS 6. At the same
time, the brand has actively developed its distribution network
with 80 DS Stores covering China's 60 largest cities. China now
accounts for 22% of the brand’s worldwide registrations, versus 2%
in 2013.
Eurasia, Latin America, Middle-East &
Africa, Asia-Pacific
In the rest of the world, the market environment was
difficult in 2014 due to a decline in automobile sales and
unfavourable exchange rates. As a result, PSA Peugeot Citroën
focused on profitability by applying a rigorous pricing policy.
- In Eurasia, the Group put an
emphasis on local production of the PEUGEOT 408 and the CITROËN C4
Sedan, which together captured 8% of their segment in Russia with
6,500 and 9,000 units sold, respectively.
- In Latin America, in a difficult
economic environment, the Group recorded 200,000 units sold and
strengthened its position in Argentina, achieving a market share in
that country of 15.1%. Recent launches delivered results, with
49,000 units sold for the PEUGEOT 208 and more than 13,000 units
sold for the CITROËN C4 Lounge. Sales of the Citroën C3 held up
well, at 35,300 units.
- In the Middle-East & Africa,
priority was given to improving profitability in an unfavourable
currency environment. The Group maintained strong positions in
numerous countries, leading the market in Tunisia and France's
overseas departments and ranking second in Morocco. Peugeot was the
second best-selling brand in Algeria and achieved strong growth in
Egypt, with unit sales up 77%.The PEUGEOT 301 and CITROËN C-Elysée
were again the leading models in 2014, with 30,400 and 14,800 units
sold, respectively. Launched during the course of the year, the
flagship PEUGEOT 2008 and PEUGEOT 308 achieved unit sales of 8,400
for the first and 7,400 for the second. Sales of light commercial
vehicles increased year on year.
- The India-Pacific region saw an
increase in sales with the successful launches of the PEUGEOT 2008
(1,000 orders in 3 months), the PEUGEOT 308 (3,200 units sold) and
the CITROËN C4 Picasso (1,450 units sold).
Commenting on these results, the Chief Executive Officers of
the three brands made the following remarks:
Maxime Picat, Chief Executive Officer, PEUGEOT Brand: “In
terms of sales, 2014 was a year of success for PEUGEOT, with a 5.4%
increase in worldwide unit sales and remarkable growth of more than
43% in China. It was also a success for our drive to globalise
models that end in 8, as seen in strong demand for the 308 and the
2008 and 3008 crossovers. This situation allows us to look towards
2015 with confidence.”
Linda Jackson, Chief Executive Officer, CITROËN Brand:
“2014 was a very vibrant year for CITROËN, with a double title in
the FIA World Touring Car Championship (WTCC), sales growth of 4%
and four launches that embody the brand’s renewal. More than ever,
CITROËN represents creativity and technology, combined to promote
well-being.”
Yves Bonnefont, Chief Executive Officer, DS Brand: “In
June 2014, we affirmed our ambition to make DS a global premium
brand through a long-term strategy based on enriching our line-up
and deploying internationally. In 2014, DS took off in China, with
the successful launch of our two new models.”
Appendices
Worldwide Automobile Sales (in thousands of units)
REGION Brand 2013Unit sales
2014Unit sales % % change
AV China & Southeast Asia Peugeot 277,918
393,508 13.39% 41.59% Citroën 281,110 321,602 10.94%
14.40% DS 4,818 26,978 0.92% ++
PSA
563,846 742,088 25.25%
31.61% Eurasia Peugeot 40,700 23,765 0.81% -41.61% Citroën
31,931 19,198 0.65% -39.88% DS 1,767 867 0.03% -50.93%
PSA 74,398 43,830 1.49%
-41.09% Europe Peugeot 878,950 965,090 32.84% 9.80%
Citroën 643,023 709,710 24.15% 10.37% DS 106,691 86,044 2.93%
-19.35%
PSA 1,628,664 1,760,844
59.92% 8.12% India-Pacific Peugeot
15,049 16,933 0.58% 12.52% Citroën 3,208 3,961 0.13% 23.47% DS
2,705 1,456 0.05% -46.17%
PSA 20,962
22,350 0.76% 6.62% Latin America
Peugeot 182,943 120,857 4.11% -33.94% Citroën 115,670 77,827 2.65%
-32.72% DS 4,058 1,185 0.04% -70.80%
PSA
302,671 199,869 6.80%
-33.96% Africa & Middle-East Peugeot 155,996 114,513
3.90% -26.59% Citroën 68,384 52,936 1.80% -22.59% DS 2,655 1,942
0.07% -26.86%
PSA 227,035
169,391 5.76% -25.39% Total
Peugeot 1,551,556 1,634,666 55.62% 5.36% Citroën 1,143,326
1,185,234 40.33% 3.67% DS 122,694 118,472 4.03% -3.44%
PSA 2,817,576 2,938,372
99.98% 4.29%
CKD China
& Southeast Asia Peugeot 1,119 527 0.02% -52.90%
PSA 1,119 527 0.02%
-52.90% Africa & Middle-East Peugeot 0 0.00% 0.00%
PSA 0 0.00%
0.00% Total Peugeot 1,119 527 0.02% -52.90%
PSA 1,119 527
0.02% -52.90% AV + CKD Peugeot 1,552,675
1,635,193 55.64% 5.31% Citroën 1,143,326 1,185,234 40.33% 3.67% DS
122,694 118,472 4.03% -3.44%
PSA
2,818,695 2,938,899 100.00%
4.26%
Top 10 markets – Group (in thousands of units)
China 734,119 France 637,682 United Kingdom
255,036 Spain 158,642 Italy 144,355 Germany
124,653 Belgium and Luxembourg 95,289 Brazil 86,959
Argentina 84,371 Netherlands 64,922
Top 10 markets – Peugeot Brand (in thousands of
units)
China 386,568 France 347,091 United Kingdom
139,810 Italy 82,579 Spain 82,294 Germany
61,857 Argentina 61,740 Belgium and Luxembourg 50,335
Algeria 41,802 Netherlands 41,729
Top 10 markets – Citroën Brand (in thousands of
units)
China 320,813 France 259,220 United Kingdom
90,943 Spain 71,425 Italy 57,309 Germany
55,476 Brazil 49,249 Belgium and Luxembourg 40,976
Argentina 22,366 Netherlands 21,290
Top 10 markets – DS Brand (in thousands of units)
France 31,371 China 26,738 United Kingdom
24,283 Germany 7,320 Spain 4,923 Italy 4,467
Belgium and Luxembourg 3,978 Switzerland 2,013
Netherlands 1,903 Japan 970
Communications Division - 75 avenue de la
Grande-Armée - 75116 Paris, France+33 1 40 66 42 00 –
psa-peugeot-citroen.com – @PSA_news
PSA Peugeot CitroënMedia
ContactsMedia RelationsJean-Baptiste Thomas, +33
1 40 66 47 59jean-baptiste.thomas@mpsa.comorAntonia Krpina, +33 1
40 66 48 02antonia.krpina@mpsa.comorPierre-Olivier Salmon, +33 1 40
66 49 94pierreolivier.salmon@mpsa.comorLaure de Servigny, +33 1 40
66 35 42Laure.deservigny@mpsa.comorInvestor
RelationsFrédéric Brunet, +33 1 40 66 42
59frederic.brunet@mpsa.comorAnne-Laure Descleves, +33 1 40 66 43
65annelaure.descleves@mpsa.comorKarine Douet, +33 1 40 66 57
45karine.douet@mpsa.com
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