SBTV Sbs Broadcasting SA (MM)

LUXEMBOURG, September 4 /PRNewswire-FirstCall/ -- SBS Broadcasting Sarl (NASDAQ:SBTV) announced today that its wholly-owned Romanian subsidiary, Amerom Television S.R.L., has completed the acquisition of Romania's most popular music channel, TV K Lumea. With a focus on contemporary international and domestic hit music, TV K Lumea is the ratings leader in the 15-24 urban target group. TV K Lumea was launched in 1999 as Romania's first local language music channel. The terms of the acquisition are confidential. Commenting on the announcement, Patrick Tillieux, SBS's Chief Operating Officer and acting Chief Executive Officer said: "We are excited to acquire the most popular music television channel in Romania. We will build the channel through our experience operating the successful The Voice TV music television channels in the Nordic countries and our ability to fully integrate the channel into our other Romanian operations, Kiss FM, and our youth-oriented television station, Prima TV, enhancing our multi-channel offering. This investment underscores our commitment to grow our businesses in Romania and to seek further opportunities in the region." Christoph Buerge, Chief Executive Officer of SBS's television and radio operations in Romania commented: "We look forward to building on TV K Lumea's market leading position and expanding its audience through innovative programming that appeals to the channel's young audience, with a special focus on the current Romanian popular music scene." SBS operates in several growing markets of South Eastern Europe. In Romania SBS owns Prima TV as well as the country's leading radio network, Kiss FM, and Magic FM. In Bulgaria SBS owns the Radio Vitosha and Radio Vesselina networks, as well as Radio Atlantik, Radio Ritmo and Vesselina TV. SBS also owns the number one radio station in Athens, Greece, Lampsi FM. SBS also operates the popular The Voice TV music television channels in Denmark, Norway, Sweden and Finland. About SBS Broadcasting Group SBS Broadcasting Group is one Europe's leading broadcasting groups, with leading commercial television, premium pay channels, radio stations and related print businesses in Western and Central & Eastern Europe. SBS currently has broadcasting operations in Belgium (Flanders), Bulgaria, Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania, Sweden and the United Kingdom. SBS is controlled by funds advised by two leading private equity firms, Permira and KKR. Telegraaf Media Groep N.V. (TMG) of the Netherlands is also a shareholder in SBS, with a 20% equity interest. http://www.sbsbroadcasting.com/ DATASOURCE: SBS Broadcasting CONTACT: For further information, please contact Anca Rusu at +40-723-565-459 or Erik Moe at +31-20-519-1940

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