Deadpool & Wolverine breaks multiple records in Reading’s global cinema circuit
30 Juli 2024 - 3:00PM
Reading International, Inc. (NASDAQ: RDI) (“Reading” or our
“Company”), an internationally diversified cinema and real estate
company with operations and assets in the United States, Australia,
and New Zealand, today announced that this past weekend’s opening
of the highly anticipated, Deadpool & Wolverine, set several
records across its global cinema circuit, including:
- The biggest opening weekend for any
R-rated movie ever in our U.S. Cinema division, in terms of both
attendance and box office.
- The biggest opening weekend for any
MA 15+ rated movie ever in our Australian Cinema division, in terms
of both attendance and box office.
- The biggest opening weekend box
office gross, on a same-store basis, for our premium large format
screens (i.e. TITAN LUXE, TITAN and IMAX) for any movie in our U.S.
Cinema division.
- Our U.S. Cinema team created a specially curated Deadpool &
Wolverine F&B menu and offered Deadpool & Wolverine
collector’s merchandise for sale, which helped deliver (i) the
highest F&B Revenues for any weekend so far in 2024, (ii) the
highest ever single day F&B spend per patron on Thursday, July
25, the day the movie opened, (iii) the biggest opening weekend
F&B Revenues for a movie themed menu since 2019 and (iv) the
biggest movie-themed merchandise revenues for any movie ever,
despite also being the fastest to sell-out.
- Our Australian Cinema team created a special BFF combo inspired
by Deadpool & Wolverine, which was the biggest selling F&B
item opening weekend (Thursday-Sunday) and helped deliver (i) the
highest opening weekend F&B Revenues for any weekend so far in
2024 and (ii) the second highest opening weekend F&B Revenues
ever.
- The biggest opening weekend gross
box office for our premium large format screens (i.e. TITAN LUXE,
TITAN and IMAX) for any movie in our global circuit since Thor:
Love and Thunder in 2022.
- The biggest opening weekend gross
box office so far in 2024 for each of our U.S., Australian and New
Zealand cinema circuits.
Ellen Cotter, President, and Chief Executive
Officer stated, “The powerful marketing efforts of Disney and
Marvel delivered a tremendous result with Deadpool & Wolverine
smashing multiple industry records, including delivering the
highest R-rated opening weekend of all time both worldwide and
domestic. This past weekend’s box office in each of our U.S.,
Australian and New Zealand cinema divisions was far and away the
highest in 2024. And, with a Rotten Tomatoes Audience Score of 97%
and an “A” CinemaScore, we expect Deadpool & Wolverine to have
long legs. This weekend’s results follow amazing box office
performances for certain movies that opened during June and
July 2024, such as Inside Out 2, Despicable Me 4, Twisters and Bad
Boys: Ride or Die. We look forward to this strong momentum
continuing into the second half of 2024 with eagerly anticipated
movies like Beetlejuice Beetlejuice, Joker: Folie a Deux, Wicked,
Gladiator II, Moana 2, Mufasa: The Lion King and Sonic the Hedgehog
3.”
Forward-Looking Statements about Reading
International, Inc.
This press release contains certain statements
that are "forward-looking statements" within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such statements are qualified by the inherent
risks and uncertainties surrounding future expectations generally
and also may materially differ from actual future experience
involving any one or more of such statements. The record setting
results referenced in this press release are not necessarily
indicative of future results.
About Reading International,
Inc.
Reading International, Inc. (NASDAQ: RDI), an
internationally diversified cinema and real estate company
operating through various domestic and international subsidiaries,
is a leading entertainment and real estate company, engaging in the
development, ownership, and operation of cinemas and retail and
commercial real estate in the United States, Australia, and New
Zealand.
Reading’s cinema subsidiaries operate under
multiple cinema brands: Reading Cinemas, Consolidated Theatres and
the Angelika brand. Its live theatres are owned and operated by its
Liberty Theaters subsidiary, under the Orpheum and Minetta Lane
names. Its signature property developments, including Newmarket
Village in Brisbane, Australia, and 44 Union Square in New York
City, are maintained in special purpose entities.
Additional information about Reading can be
obtained from our Company's website: http://www.readingrdi.com.
For more information, contact:Gilbert Avanes –
EVP, CFO, and TreasurerAndrzej Matyczynski – EVP Global Operations
(213) 235-2240
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