Nexstar Names Lisa Taylor as Senior Vice President of Digital Advertising Sales
11 Juni 2024 - 7:00PM
Business Wire
Former Amazon Executive Will be Responsible
for Accelerating Digital Advertising Sales and Revenue Growth
Across Nexstar’s Broadcast Group
Nexstar Media Group, Inc. (NASDAQ: NXST) today announced the
appointment of Lisa Taylor as Senior Vice President of Digital
Advertising Sales, responsible for accelerating digital revenue
growth across the company’s broadcast group. An experienced sales
leader with an extensive background in local broadcasting, digital
sales, data-mining, strategic planning, and new business
development, Ms. Taylor will report to Andrew Alford, President of
Nexstar’s broadcasting division, and begin her new duties on June
17.
Across a 20+ year career in advertising sales and marketing with
a particular focus on digital products, data, and insights, Ms.
Taylor has established a long track record of success. She joins
Nexstar from Amazon, where she has served as Senior Business
Development Manager for the company’s worldwide emerging business,
Amazon Ads. At Amazon, Ms. Taylor built features and benefits that
helped drive revenue growth and value for both business-to-consumer
and business-to-business segments, leveraging technology and tools
across a variety of advertising products and solutions to drive a
300% increase in new business revenue. She was responsible for
designing and developing a strategic plan for digital growth,
deepening internal and external partnerships with stakeholders such
as ad tech and supply, and establishing measurement metrics to
provide addressable advertising solutions for customers across the
Amazon ad portfolio.
At Nexstar, Ms. Taylor will oversee digital advertising sales
for the company’s broadcast group, including its owned and partner
television stations and their respective websites in 117 local
markets across the country. She will be responsible for leading the
group’s local digital sales strategy, sales enablement, expansion
of local sales products, as well as training and talent development
and driving station-level and groupwide revenue growth.
“Lisa has established herself as a deeply experienced leader in
digital sales and she understands keenly the nature of the rapidly
evolving digital landscape,” said Mr. Alford. “She has been
successful everywhere at growing ad revenue and profit, and knows
how to build highly effective, collaborative sales teams. Her time
at Amazon gave her a window into the digital space that will prove
to be invaluable, and she will be a great asset to Nexstar.”
Prior to her work with Amazon, Ms. Taylor held sales and
marketing leadership positions of increasing responsibility with
Meredith Corporation, where she served as Vice President of Digital
Revenue from 2018 to 2022, overseeing sales for the company’s $1.8
billion Local Media Group. From 2016 to 2018, Ms. Taylor was
Director, Digital Sales for Meredith.
Commenting on her appointment, Ms. Taylor said, “I’m grateful to
Nexstar for giving me this opportunity and I’m looking forward to
working with the digital teams across the company’s television
stations. Nexstar’s scale and its unique portfolio of assets
positions the company to offer a variety of digital and
cross-platform advertising solutions which can be customized to
suit the needs of any client—that gives Nexstar a distinct
advantage over its competitors.”
Ms. Taylor has been deeply involved in media industry and
community organizations throughout her career. She currently serves
as a mentor for Veterati, which supports and guides veterans and
military spouses to rewarding careers. While at Amazon, she was a
member of Amazon Warriors, working with veterans and their spouses,
and Amazon Women, promoting programs related to recruitment,
inclusion, and diversity. She is a past member of the Interactive
Advertising Bureau.
Ms. Taylor earned her bachelor’s degree in communications from
DePauw University and her MBA from the Wharton School of Business
at the University of Pennsylvania.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading
diversified media company that produces and distributes engaging
local and national news, sports and entertainment content across
its television and digital platforms, including more than 310,000
hours of programming produced annually by its business units.
Nexstar owns America’s largest local television broadcasting group
comprised of top network affiliates, with over 200 owned or partner
stations in 117 U.S. markets reaching 220 million people. Nexstar’s
national television properties include The CW, America’s fifth
major broadcast network, NewsNation, America’s fastest-growing
national cable news network, popular entertainment multicast
networks Antenna TV and Rewind TV, and a 31.3% ownership stake in
TV Food Network. The Company’s portfolio of digital assets,
including its local TV station websites, The Hill and
NewsNationNow.com, are collectively a Top 10 U.S. digital news and
information property. For more information, please visit
nexstar.tv.
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version on businesswire.com: https://www.businesswire.com/news/home/20240611813910/en/
Media Contact: Gary Weitman EVP & Chief Communication
Officer Nexstar Media Group, Inc. 972/373-8800 or
gweitman@nexstar.tv
Investor Contact: Joseph Jaffoni or Jennifer Neuman JCIR,
Inc. 212/835-8500 or nxst@jcir.com
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