The campaign leans into
Realtor.com®'s status as the leading app real estate
professionals rely on and showcases its expert insights and
best-in-class tools to help consumers succeed
CLARA, Calif., Sept. 25,
2023 /PRNewswire/ -- Realtor.com®
is already the No. 1 app that real estate professionals trust. Now,
this trust is at the heart of its new brand. Today,
Realtor.com® unveiled a bold new "Most Trusted"
advertising campaign, positioning itself as the trusted
source for unbiased information and guidance for home buyers,
sellers and renters throughout their real estate journey.
Having pioneered the world of online real estate,
Realtor.com® is about what's real in real
estate and prides itself on giving consumers the most accurate and
complete information and the most choices to empower consumers when
they're renting, buying or selling a home in any market.
"Consumers find it hard to know who to trust and where to find
the best information," said Mickey
Neuberger, Chief Marketing Officer at
Realtor.com®. "But the answer is clear, it's
smart to trust the No. 1 app trusted by real estate professionals.
Realtor.com® is the brand buyers, sellers and
renters can depend on, and our new campaign highlights not only our
site's best features and tools, but what 'real, real, really' sets
us apart from the competition."
The campaign spotlights several "Real" tools offered on
Realtor.com® that consumers won't find anywhere
else and that they can trust to help them make the smartest choices
and find their perfect place, including:
- RealListings™: Based on a recent proprietary survey,
more real estate professionals trust and provide listings to
Realtor.com® than any other brand. So when buying or
selling a home, consumers should trust the No. 1 app trusted by
real estate professionals.
- RealChoice™: Unlike competitors, when selling a home,
RealChoice™ Selling lets homeowners choose from multiple listing
agent proposals, because when real estate professionals compete for
their business, home sellers win.
- RealView™: Realtor.com®'s RealView
maps show you precise wildfire, flood and noise ratings on every
home listing, so consumers can understand a neighborhood at a
- RealValueSM: Consumers deserve high-quality
data they can trust. Realtor.com®'s RealValue
tools – including RealEstimate, which offers three independent home
valuations, not just one 'guesstimate' – give consumers a complete
picture of what a home is really worth.
The campaign debuts nationally this week with five upbeat spots
that put consumers in the driver's seat of their home journey with
the insights and tools they need to succeed. The campaign includes
one :30 second spot and four :15 second spots, debuting across TV
and digital video, along with display and social assets.
As part of the campaign, Realtor.com® is drawing on
the power of News Corp's vast universe of globally trusted media
brands, with digital homepage takeovers, print wraps, full page ads
and the highest-ever level of collaboration.
Realtor.com® is leveraging News Corp's most popular
properties, including The Wall Street Journal, The New York Post,
Barron's and The U.S. Sun, to gain even greater visibility and
further extend the trusted Realtor.com® brand to more
Mirroring the streamlined redesign of the
Realtor.com® app earlier this year, the desktop and
mobile web version of the site have also gotten a refresh with the
rollout of a modern design system, which since its launch, has
resulted in high-single digit lift in user experience and
engagement as well as lead submission rates. The new visually
appealing, unified look and feel – which can be seen across the
website's colors, fonts, illustrations, icons, and more, from the
homepage to the listing search results pages – encourages
exploration and more efficiently delivers the trusted information
and expertise Realtor.com® has come to be known for.
Realtor.com® is an
open real estate marketplace built for everyone.
Realtor.com® pioneered the world of digital real
estate more than 25 years ago. Today, through its website and
mobile apps, Realtor.com® is a trusted guide for
consumers, empowering more people to find their way home by
breaking down barriers, helping them make the right connections,
and creating confidence through expert insights and guidance. For
professionals, Realtor.com® is a trusted partner
for business growth, offering consumer connections and branding
solutions that help them succeed in today's on-demand world.
Realtor.com® is operated by News Corp [Nasdaq:
NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more
information, visit Realtor.com®.
Media contact: email@example.com
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