Mondelēz International Showcases Sweet Collaborations & Omnichannel Expertise at Sweets & Snacks Expo
14 Mai 2024 - 2:00PM
Mondelēz International, Inc. (Nasdaq: MDLZ) will showcase key
innovations and tasty collaborations to accelerate brand loyalty
and growth at the 2024 Sweets and Snacks Expo in Indianapolis, IN,
on May 15. Among many highlights, the company will present an
educational session on proven strategies to help snacking companies
success in omnichannel, delivered by Francesca Hahn, U.S. Vice
President of Digital Commerce.
The company’s long-term strategy is powered by a transformation
of its marketing and sales capabilities to drive customer and
consumer loyalty while accelerating sustainable growth. Mondelēz
continuously reinvests in its brands to drive marketing and sales
excellence, advancing digital-enabled personalization and customer
centricity. The company’s brands are central in the lives of
consumers, and Mondelēz is capturing these unique human emotions
through personalized outreach campaigns.
“We put our consumers at the heart of all that we do, and the
way people snack continues to evolve,” explains Hahn. “Looking for
snacks in-store or online, consumers want a consistent, seamless
experience across multiple touchpoints, including digital and
e-commerce.”
Hahn will share her expertise in these areas with an address on
“Omnichannel: How to Drive Online Experiences and Revenue.” With
more than 20 years of experience in consumer packaged goods
companies, Hahn will discuss strategies for creating the optimal
consumer experience that prioritizes cohesive consumer engagement
across channels.
Hahn’s presentation will draw on key learnings from Mondelēz’s
previously announced investment of $1 billion to become the digital
snacking leader by 2030 – leveraging data to better inform the
company of consumer behaviors and translate these insights into
action. With online shopping becoming the norm, convenience and
accessibility are driving forces behind snacking trends. The
company’s annual State of Snacking report reveals the importance of
digital experiences in today’s snacking sector, with consumers
increasingly engaging in online research (62%) and on social media
(50%+) to discover new snacks. The message is clear -- snacking
remains a consistent daily ritual, and Mondelēz continues to
innovate and meet consumers where they are to engage.
Accordingly, as part of this year’s Expo, Mondelēz will showcase
innovation and tasty new collaborations designed to surprise and
delight consumers while staying a step ahead of emerging trends.
While the company’s iconic brands have been around for decades,
Mondelēz continues to innovate each year, propelling fresh consumer
interest, building on brand loyalty and fostering growth. The OREO
brand has teamed up with the SOUR PATCH KIDS brand for an
unexpected mix of iconic brands to create the ultimate sweet and
sour combination. Available now, Limited Edition Sour Patch Kids
flavored OREO cookies with sour sugar inclusions in the crème bring
an amazing sweet yet sour cookie pairing, together with an
exclusive line of special merchandise for consumers to enjoy.
“The opportunity to partner with our friends at the OREO brand
to create a twist on a classic cookie was one we just couldn’t pass
up,” shares Grace Howard, SOUR PATCH KIDS Innovation Brand Manager.
“We are always looking for unique product innovations and there’s
nothing better than a mashup between two of our iconic brands. We
know that consumers today are seeking out novelty flavor and
texture combinations from their snacks, and we are excited to see
the reaction from our many fans.”
About Mondelēz InternationalMondelēz
International, Inc. (Nasdaq: MDLZ) empowers people to snack right
in over 150 countries around the world. With 2023 net revenues of
approximately $36 billion, MDLZ is leading the future of snacking
with iconic global and local brands such as Oreo, Ritz, LU, Clif
Bar and Tate's Bake Shop biscuits and baked snacks, as well as
Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
Contacts: |
Jane Corcoran |
|
(847) 943-5678 |
|
news@mdlz.com |
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c4d2654a-a8d0-43a8-bf4b-437e332490fa
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