The RITZ brand is celebrating the new flavor
by offering fans a chance to win a 24k Gold Bar,
inspired by a traditional stick of butter – valued at $100K.
EAST
HANOVER, N.J., April 23,
2024 /PRNewswire/ -- RITZ, America's favorite butter
flavored cracker, is releasing new limited-edition Buttery-er
Flavored Crackers and encouraging fans to 'Live Buttery-er.'
Infused with extra buttery-er flavor, the crackers are set to
redefine indulgence for snacking enthusiasts nationwide. To
commemorate the grandeur of the cracker, the RITZ brand is teaming
up with renowned jewelry designer Greg Yüna to create a 24-karat
solid gold bar in the shape of a stick of butter, valued at
approximately $100,000, and offering
fans who 'Live Buttery-er' a chance to win it.
The RITZ Buttery-er Crackers capture the buttery flavor that
fans know and love, elevating the flaky and irresistible crackers
with an extra boost of decadence in every bite. To build on this
launch, the RITZ brand is rallying fans to embrace the essence of
'Living Buttery-er' by adding a touch of extravagance to life's
everyday moments. Whether it's a dash of authenticity, a burst of
vibrancy, a hint of bling, or a dose of swagger, RITZ Brand invites
fans to savor life's pleasures by adding a little something *extra*
to everything they do.
"The RITZ brand has become synonymous with golden buttery
flavor," said Mayte Killeen, RITZ
Senior Brand Manager. "With the new limited-edition Buttery-er
Crackers we're taking it to the next level for our buttery-flavor
loving fans by offering one lucky winner the ultimate prize of a
24-karat gold bar in the shape of a traditional stick of butter,
all in homage to the extra buttery flavor they know and love."
"I've always loved working with gold for its power to
automatically bring any concept to an elevated space," said Greg
Yüna, New York City-based luxury
jeweler and artist. "So, I immediately knew that this project was
something that my team and I could execute and have fun with –
because one thing we definitely know how to do, is to be extra. We
were so pleased to turn this everyday essential into something
luxurious and special, all inspired by the buttery flavor of RITZ
Crackers."
The limited-edition RITZ Buttery-er Crackers, with an SRP of
$4.29, will be available at retailers
nationwide starting April 29, 2024.
To participate in the promotion*, fans can showcase their
Buttery-er selves by creating a TikTok video using the Live
Buttery-er TikTok effect created by RITZ brand starting
May 1st at 12:00 a.m. ET and ending May 20th, 2024, at 11:59 p.m. ET. To enter, fans should post their
video to TikTok and in the caption tag @theritzcrackersofficial and
include the hashtags #livebutteryer and #RITZcontest. There is also
a mail-in, alternative entry method.* One lucky winner will receive
the coveted butter-inspired 24-karat solid RITZ-branded gold bar,
because RITZ brand is *extra* like that!
To see how Greg Yüna and his team brought the Buttery-er
gold bar to life head to @gregyuna on Instagram to watch a
behind-the-scenes video. For more information about the 'Live
Buttery-er' promotion, visit tasteofwelcome.com for the
Official Rules, and join in on the conversation by following the
RITZ brand @theritzcrackersofficial on TikTok, @ritzcrackers on
Twitter/X and Instagram, and using #livebutteryer.
*No Purchase Necessary. Open to legal residents of the 50
U.S./D.C. who are at least 18 years of age or older. Ends
11:59 p.m. ET on 5/20/24. For
Official Rules, including all entry requirements and alternate mail
in entry method, prize details & odds disclosure, visit
tasteofwelcome.com. Void where prohibited. Sponsor: Mondelez Global
LLC, 100 Deforest Avenue, East Hanover,
NJ 07936.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2023 net revenues of approximately
$36 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
Oreo, Ritz, LU, Clif Bar and Tate's
Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk,
Milka and Toblerone chocolate. Mondelēz International is a proud
member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com or
follow the company on Twitter at www.twitter.com/MDLZ.
Contact
wswnycritz@webershandwick.com
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SOURCE Mondelez International