Comcast’s Central Division Taps Javier Garcia as New Senior Vice President, Sales & Marketing
01 Juli 2024 - 4:07PM
Business Wire
Comcast has announced the appointment of Javier Garcia to its
Central Division senior leadership team as the Senior Vice
President of Sales & Marketing, headquartered in Atlanta,
Georgia. In this role, Garcia will lead the Division’s sales and
marketing functions, overseeing brand and product marketing, sales,
and customer retention strategies for Comcast’s largest operating
Division, spanning 12 states.
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"For nearly a decade at Comcast, Javier has implemented
customer-centric, innovative, and engaging strategies to propel the
brand forward in a constantly changing, high-demand industry," said
Comcast Central Division President Christine Whitaker. "I am
confident that his results-driven approach to driving strategic
growth and building competitive teams, combined with his extensive
expertise in multicultural engagement, will continue to enhance
Comcast as a beloved consumer brand across our Division."
An accomplished executive, Garcia has more than 20 years of
experience in connectivity, digital media, and technology. Before
joining Comcast, Garcia served as General Manager of Yahoo U.S.
Hispanic, where he successfully initiated a complete rebranding of
the business to better address and capture opportunities within the
bicultural market.
Garcia joined Comcast in 2014 and most recently served as the
Senior Vice President of Competitive Marketing and Strategy for the
Central Division. In this role, he was responsible for driving
strategic growth, competitive intelligence, and product marketing.
He also held the position of Senior Vice President of Sales &
Marketing for the Comcast Florida Region, where he oversaw indirect
sales, customer service centers, Xfinity retail stores, community
account representatives, and video production operations.
Additionally, Garcia served as the Senior Vice President and
General Manager of Multicultural Xfinity Services, where he
directed, designed, and implemented Comcast’s multicultural
services strategy across all Xfinity products.
Passionate about Diversity, Equity, Inclusion & Belonging,
Garcia currently serves as the executive lead and national champion
for Comcast’s Employee Resource Group Unidos. He has also served on
Comcast Cable’s Diversity, Equality and Inclusion Council.
To learn more about Garcia and his role at Comcast visit
South.Comcast.com.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences. Visit www.comcastcorporation.com for more
information.
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version on businesswire.com: https://www.businesswire.com/news/home/20240701960147/en/
Suzanne Forte Public Relations Director Comcast | Central
Division P: 404.955.4374 Email: Suzanne_Forte@comcast.com
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