New set of flexible data center components will
support the next generation of generative AI innovation and provide
12% more compute power, while improving availability and
efficiency
At AWS re:Invent, Amazon Web Services, Inc. (AWS), an
Amazon.com, Inc. company (NASDAQ: AMZN), today announced new data
center components designed to support the next generation of
artificial intelligence (AI) innovation and customers’ evolving
needs. These capabilities combine innovations in power, cooling,
and hardware design to create a more energy efficient data center
that will underpin further customer innovation. These new
capabilities will be implemented globally in AWS’s new data
centers, and many components are already deployed in its existing
data centers. To learn more, visit:
https://www.youtube.com/watch?v=NUIrNGwUu14.
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“AWS continues to relentlessly innovate its infrastructure to
build the most performant, resilient, secure, and sustainable cloud
for customers worldwide,” said Prasad Kalyanaraman, vice president
of Infrastructure Services at AWS. “These data center capabilities
represent an important step forward with increased energy
efficiency and flexible support for emerging workloads. But what is
even more exciting is that they are designed to be modular, so that
we are able to retrofit our existing infrastructure for liquid
cooling and energy efficiency to power generative AI applications
and lower our carbon footprint.”
AWS has been building large-scale data centers for 18 years and
GPU-based servers for AI workloads for 13 years. Today, AWS’s data
centers support millions of active customers worldwide, including
hundreds of thousands of customers using AWS AI and machine
learning services, and tens of thousands of global customers using
Amazon Bedrock to build their generative AI applications. As use of
generative AI continues to grow and GPU capacity demands increase,
AWS data centers are adapting to support increasingly higher power
densities. Key improvements include:
1. Simplified electrical and mechanical design for high
availability
AWS continuously focuses on offering customers the most reliable
infrastructure. Simplified electrical and mechanical designs are
more reliable and easier to maintain, ensuring that customers enjoy
the benefits of high reliability that AWS has offered from the
beginning.
AWS’s latest data center design improvements include simplified
electrical distribution and mechanical systems, which enable
infrastructure availability of 99.9999%. The simplified systems
also reduce the potential number of racks that can be impacted by
electrical issues by 89%.
In a data center, electricity goes through multiple conversion
and distribution systems before reaching the IT equipment. Each
step naturally introduces inefficiency, energy loss, and potential
failure points. As one new design example, AWS simplified the
electrical distribution and in doing so, reduced the number of
potential failure points by 20%. Other examples of simplifications
include bringing backup power closer to the rack and reducing the
number of fans that are used to exhaust hot air. AWS is using the
natural pressure differential to exhaust hot air, which improves
the amount of electricity available for servers. All of these
changes help reduce overall energy consumption while minimizing the
risk of failures.
2. Innovations in cooling, rack design, and control
systems
AWS has built a number of new and enhanced capabilities to offer
customers the most performant, highly available, and energy
efficient infrastructure possible. New data center innovations
include:
- Liquid cooling: Newer AI servers benefit from liquid
cooling to more efficiently cool high density compute chips. AWS
has developed novel mechanical cooling solutions providing
configurable liquid-to-chip cooling in both its new and existing
data centers. Some AWS technologies utilize network and storage
infrastructure that does not require liquid cooling, so updated
cooling systems will seamlessly integrate air and liquid cooling
capabilities for the most powerful AI chipsets, like AWS Trainium2
and rack-scale AI supercomputing solutions like NVIDIA GB200 NVL72,
as well as AWS’s network switches and storage servers. This
flexible, multimodal cooling design allows AWS to provide maximum
performance and efficiency at the lowest cost, whether running
traditional workloads or AI models. The unique liquid cooling rack
design was developed in collaboration with leading chip
manufacturers to accelerate time to market for AI workloads.
- Support for high-density AI workloads: AWS is maximizing
how power is used by optimizing how it positions racks in a data
center. This was achieved through software, powered by data and
generative AI, that predicts the most efficient way to land
servers. AWS will now reduce the amount of stranded power – energy
that is available but unused or underutilized – and make more
efficient use of the energy available.
This design will support the next generation
of hardware and high-density racks required for AI workloads, but
is flexible enough to accommodate a wide range of other hardware
types. AWS infrastructure offers the broadest and deepest compute
platform with more than 750 Amazon Elastic Cloud Compute (Amazon
EC2) instances, giving customers choice of the latest processor,
storage, networking, operating system, and purchase model for any
workload. In addition to the flexible multimodal cooling design,
AWS has developed engineering innovations in its power delivery
systems, which enable AWS to support a 6x increase in rack power
density over the next two years, and another 3x increase in the
future. This is delivered in part by a new power shelf, which
efficiently delivers data center power throughout the rack,
reducing electrical conversion losses.
Taken together, these innovations enable AWS
to deliver 12% more compute power per site for customer workloads.
These changes will reduce the overall number of data centers needed
to deliver the same amount of compute capacity.
- Updated control systems: The rollout of an Amazon-owned
control system across AWS’s electrical and mechanical devices
provides the ability to standardize monitoring, alarming, and
operational sequences. For example, AWS’s internally built
telemetry tools use AWS technologies to provide real-time
diagnostics and troubleshooting services, both of which enable AWS
to maintain optimal operating conditions on behalf of customers. In
addition, AWS has increased the redundancy in its controls systems,
while reducing complexity. These benefits result in AWS designing
for infrastructure availability of 99.9999%.
3. Increased energy efficiency and sustainability, including
46% reduction in mechanical energy consumption and 35% reduction in
embodied carbon in the concrete used
For many years, AWS has been a pioneer in improving energy
efficiency and sustainability across its infrastructure. Research
estimates AWS’s infrastructure is currently up to 4.1 times more
efficient than on-premises infrastructure, and when workloads are
optimized on AWS, the associated carbon footprint can be reduced by
up to 99%. In 2023, Amazon achieved its goal to match all of the
electricity consumed by its operations with 100% renewable energy –
seven years ahead of its 2030 goal.
AWS continuously reevaluates how its data centers operate and
determines ways to help its infrastructure use energy more
efficiently through ongoing innovation. The new components include
the following upgrades for energy efficiency and
sustainability:
- A more efficient cooling system that is expected to reduce
mechanical energy consumption by up to 46% compared to its previous
design during peak cooling conditions, without increasing water
usage on a per-megawatt basis. Design changes include a new
single-sided cooling system, reduction in cooling equipment, and
introduction of liquid cooling capabilities.
- Reduction of embodied carbon in the concrete of the data center
building shell by up to 35%, compared to industry average. AWS is
adopting specifications for lower-carbon steel and concrete, and
optimizing the structural design to use less steel overall.
- Backup generators will be able to run on renewable diesel, a
biodegradable and non-toxic fuel that can reduce greenhouse gas
emissions by up to 90% over the fuel’s lifecycle when compared to
fossil diesel. AWS has already started transitioning to renewable
diesel to power backup generators at existing data centers in
Europe and in America.
“Data centers must evolve to meet AI’s transformative demands,”
said Ian Buck, vice president of hyperscale and HPC at NVIDIA. “By
enabling advanced liquid cooling solutions, AI infrastructure can
be efficiently cooled while minimizing energy use. Our work with
AWS on their liquid cooling rack design will allow customers to run
demanding AI workloads with exceptional performance and
efficiency.”
“As Anthropic develops our leading foundation models, having
access to secure, performant, and energy-efficient infrastructure
is crucial to our success,” said James Bradbury, distinguished
engineer, Compute, at Anthropic. “AWS’s commitment to building
cutting-edge data centers is one of the key reasons we’ve chosen
them as our primary cloud provider and training partner. Their
design improvements represent a significant step forward in
providing secure, scalable, and efficient infrastructure to power
AI models and drive innovation in this field.”
“AWS’s continuous infrastructure advancements allow us to
concentrate on innovating new services that help our customers make
more informed financial decisions rather than the undifferentiated
heavy lifting of running data centers,” said Alex Lintner, CEO of
Technology, Software Solutions and Innovation, Experian. “Security
and regulatory compliance are fundamental for us, and working with
AWS helps to fortify our position as a trusted technology provider,
supporting businesses across a variety of industries. With their
energy-efficient and AI-optimized facilities, we can dedicate more
resources to the rapid delivery of new data-driven products rather
than data center management.”
“Our customers depend on us to deliver reliable and highly
secure generative AI innovation in a trusted, private environment,”
said Jeff Reihl, chief technology officer, LexisNexis Legal &
Professional. “Our longstanding partnership with AWS and their
leading infrastructure enable us to deliver this, and also meet our
goal of increasing our positive environmental impact while striving
to reduce our environmental footprint.”
The new data center components are built to scale across all of
AWS’s infrastructure worldwide, including its 34 Regions, 108
Availability Zones, and other infrastructure offerings like AWS
Local Zones. Construction on new AWS data centers with the full set
of components is expected to begin in early 2025 in the United
States.
To learn more about AWS Infrastructure, visit
https://aws.amazon.com/about-aws/global-infrastructure/.
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 240 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, media, and application development, deployment, and
management from 108 Availability Zones within 34 geographic
regions, with announced plans for 18 more Availability Zones and
six more AWS Regions in Mexico, New Zealand, the Kingdom of Saudi
Arabia, Taiwan, Thailand, and the AWS European Sovereign Cloud.
Millions of customers—including the fastest-growing startups,
largest enterprises, and leading government agencies—trust AWS to
power their infrastructure, become more agile, and lower costs. To
learn more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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